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Home » Topics » Columns » The Business Side

The Business Side
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POB columnists offer insights on the business side of land surveying.

ARTICLES

web marketing

Using Your Media Mix to Win Surveying Customers

Elaineball
Elaine Ball
October 15, 2018
No Comments
How do YouTube, social media and your website work together?
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Elaine Ball

The Business Side: How to Grow a Surveying Business with YouTube

Elaineball
Elaine Ball
September 17, 2018
No Comments
YouTube can be very powerful for businesses.
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Elaine Ball

How to Become a Geospatial LinkedIn Star

Elaineball
Elaine Ball
July 17, 2018
No Comments
Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.
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Elaine Ball

The Business Side: Understanding the Survey Sales Funnel

Elaineball
Elaine Ball
May 7, 2018
No Comments
Today, we’re going to look at what it really means to nurture a lead - to transform someone whose attention you’ve grabbed into an actual customer.
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Elaine Ball

The Business Side: Surveyor Marketing Strategy Cuts Through the Noise

Elaineball
Elaine Ball
March 15, 2018
No Comments
When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.
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Elaine Ball

The Business Side: Turning Your Ideal Customer into a Lead

Elaineball
Elaine Ball
February 15, 2018
No Comments
Today, I'm going to show you how to pull in your perfect customer with a smart and incredibly effective approach called Content Marketing.
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Elaine Ball

The Business Side: Marketing helps surveyors attract customers

Elaineball
Elaine Ball
January 15, 2018
One Comment
Getting your marketing strategy right is about walking a mile in your client’s shoes.
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Elaine Ball

The Business Side: Where Have the Loyal Customers Gone?

Elaineball
Elaine Ball
December 6, 2017
No Comments
These days, you’re fighting against every man and his dog on the worldwide Web to reach, convince and keep your precious clients. But while that piles on the pressure, it doesn’t necessarily spell doom and gloom.
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Elaine Ball

The Business Side: Marketing Segmentation Tips for Surveyors

Elaineball
Elaine Ball
November 6, 2017
No Comments
Unless you get focused with your marketing commsunications, you're going to feel like you're caught up in a whirlwind - it's time to take control!
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Elaine Ball

The Business Side: Finding the Perfect Surveying Client

Elaineball
Elaine Ball
October 12, 2017
2 Comments

Getting your hands on that perfect customer can seem like an endless quest of fruitless marketing activity and reliance on word of mouth. But it’s not that hard (if you know what you’re doing).


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