The day-to-day problems of surveyors would be easier to handle if they were only the technical and mathematical ones that can be systematically solved. Many of the demands placed upon us, however, do not have a formula for the answer.

The complexity of training and licensing and the lack of public awareness of the surveying profession combine to make it difficult to adopt some of the strategies employed by other professions to attract new talent.

POB has supported a number of efforts to address the immediate and long-term challenges of recruiting and retaining talent in the professional land surveying profession. One effort that has been underway in the United Kingdom and is spreading to the U.S. and other countries is Get Kids Into Survey (GKiS).

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YouTube can be very powerful for businesses.

Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.

Today, we’re going to look at what it really means to nurture a lead - to transform someone whose attention you’ve grabbed into an actual customer.

When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.

Today, I'm going to show you how to pull in your perfect customer with a smart and incredibly effective approach called Content Marketing.

Getting your marketing strategy right is about walking a mile in your client’s shoes.