Geospatial marketing guru Elaine Ball shares a few tips from her Geospatial Marketing Academy

Coronavirus, recession, or just the off-season? There are plenty reasons why you may be seeing a drop in inquiries or sales right now. First, you're not alone. Second, land survey firm marketing guru Elaine Ball is here to help!

In 2017, an initiative was launched to help address the recruitment crisis in the survey industry. Its intent was clear: to establish a path for young people where previously there wasn’t one, a path that would lead towards a career in surveying.

It is well known within the profession that the world is facing a shortage of surveyors, with plenty close to retirement age and not enough young people joining. What can be done?

The day-to-day problems of surveyors would be easier to handle if they were only the technical and mathematical ones that can be systematically solved. Many of the demands placed upon us, however, do not have a formula for the answer.

The complexity of training and licensing and the lack of public awareness of the surveying profession combine to make it difficult to adopt some of the strategies employed by other professions to attract new talent.

POB has supported a number of efforts to address the immediate and long-term challenges of recruiting and retaining talent in the professional land surveying profession. One effort that has been underway in the United Kingdom and is spreading to the U.S. and other countries is Get Kids Into Survey (GKiS).

How do YouTube, social media and your website work together?

YouTube can be very powerful for businesses.

Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.