In the keynote speech kicking off HxGN Live 2019, Ola Rollén presented the challenge to use the technology we already have in smarter ways to improve productivity and efficiency, reduce waste, and pursue sustainability. He provided several interesting examples of how businesses are doing good things and making money at the same time.

The complexity of training and licensing and the lack of public awareness of the surveying profession combine to make it difficult to adopt some of the strategies employed by other professions to attract new talent.