The complexity of training and licensing and the lack of public awareness of the surveying profession combine to make it difficult to adopt some of the strategies employed by other professions to attract new talent.

As with any business, large or small, you need to protect your brand. There is one critical step you must not forget: register your trademark.

How do you describe your role when someone asks you, “What do you do?”

The invitation to provide a response to a request for proposal (RFP) is often received with a sense of excitement because someone has recognized your professional expertise and has requested your services.

MAPPS commended Rep. Doug Lamborn (R-CO) for reintroducing H.R. 1604, the "Map It Once, Use It Many Times" Act on April 17.

What should you do if prospective clients no longer seem to value your work? Should you lower your pricing structure to match the competition? Invest in new technology to make your firm stand out? Bolster your marketing efforts to highlight your strengths? Throw in the towel?

In one way, pricing and project management are totally separate. How many times have we seen bad things happen when surveyors confuse business decisions with professional decisions?