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ARTICLES

A Surveyor's Brand Reputation is Personal

July 1, 2019

A surveyor's seal stands for a long time, and the brand represented by that simple instrument will be firmly attached. Make sure your brand is solid.

Trademark Your Survey Business Name

Josh Gerben

January 10, 2019

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As with any business, large or small, you need to protect your brand. There is one critical step you must not forget: register your trademark.

Using Your Media Mix to Win Surveying Customers

Elaine Ball

October 15, 2018

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How do YouTube, social media and your website work together?

The Business Side: How to Grow a Surveying Business with YouTube

Elaine Ball

September 17, 2018

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YouTube can be very powerful for businesses.

How to Become a Geospatial LinkedIn Star

Elaine Ball

July 17, 2018

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Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.

The Business Side: Understanding the Survey Sales Funnel

Elaine Ball

May 7, 2018

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Today, we’re going to look at what it really means to nurture a lead - to transform someone whose attention you’ve grabbed into an actual customer.

The Business Side: Surveyor Marketing Strategy Cuts Through the Noise

Elaine Ball

March 15, 2018

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When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.

The Business Side: Turning Your Ideal Customer into a Lead

Elaine Ball

February 15, 2018

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Today, I'm going to show you how to pull in your perfect customer with a smart and incredibly effective approach called Content Marketing.

The Business Side: Marketing helps surveyors attract customers

Elaine Ball

January 15, 2018

One Comment

Getting your marketing strategy right is about walking a mile in your client’s shoes.

The Business Side: Where Have the Loyal Customers Gone?

Elaine Ball

December 6, 2017

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These days, you’re fighting against every man and his dog on the worldwide Web to reach, convince and keep your precious clients. But while that piles on the pressure, it doesn’t necessarily spell doom and gloom.

New USGS LiDAR Base Specification Released

GSSI Announces Ground Penetrating Radar Product Line

Iris Automation and Kansas DOT BVLOS Drone Flight

Stantec to Provide Design Services for Solar Project

Photogrammetry Pioneer Turns 90

Poll

Surveyor Outreach Opportunities

What kind of community outreach do you perform on behalf of the survey/geospatial profession?

The usual charitable efforts for my business – donations, sponsorships, personal involvement

Provide some “pro bono” survey and/or geospatial services where I feel it is appropriate

Attend city planning/zoning/land use meetings to observe and comment

Actively participate in planning/zoning/land use meetings to provide information and guidance

Participate in school programs, career days, and guest lectures

None, but I would if I had some guidance on how to participate

None, time is too limited

View Results Poll Archive

Products

POB Top 100 Report

We began by creating a survey as a cooperative effort between several high level geospatial leaders, POB staff, and Clear Seas Research market research experts. The survey was sent out to more than 25,000 geospatial professionals who subscribe to POB and/or are members of MAPPS.

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POB

2019 November

In the November 2019 issue of POB, learn how geospatial professionals in Sweden blended technologies and software to cut costs and increase safety in updating roadside bus stops. Also in this issue, find out how auto manufacturers are addressing challenges with LiDAR in autonomous vehicles.

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