Items Tagged with 'marketing'

ARTICLES

Trademark Your Survey Business Name

January 10, 2019

As with any business, large or small, you need to protect your brand. There is one critical step you must not forget: register your trademark.

Using Your Media Mix to Win Surveying Customers

Elaine Ball

October 15, 2018

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How do YouTube, social media and your website work together?

The Business Side: How to Grow a Surveying Business with YouTube

Elaine Ball

September 17, 2018

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YouTube can be very powerful for businesses.

How to Become a Geospatial LinkedIn Star

Elaine Ball

July 17, 2018

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Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.

The Business Side: Understanding the Survey Sales Funnel

Elaine Ball

May 7, 2018

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Today, we’re going to look at what it really means to nurture a lead - to transform someone whose attention you’ve grabbed into an actual customer.

The Business Side: Surveyor Marketing Strategy Cuts Through the Noise

Elaine Ball

March 15, 2018

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When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.

The Business Side: Turning Your Ideal Customer into a Lead

Elaine Ball

February 15, 2018

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Today, I'm going to show you how to pull in your perfect customer with a smart and incredibly effective approach called Content Marketing.

The Business Side: Marketing helps surveyors attract customers

Elaine Ball

January 15, 2018

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Getting your marketing strategy right is about walking a mile in your client’s shoes.

The Business Side: Where Have the Loyal Customers Gone?

Elaine Ball

December 6, 2017

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These days, you’re fighting against every man and his dog on the worldwide Web to reach, convince and keep your precious clients. But while that piles on the pressure, it doesn’t necessarily spell doom and gloom.

Guest Column: 5 Steps to Help Surveyors Stay in Business

Daniel Merritts PLS

November 15, 2017

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Keeping a small business afloat is challenging enough. During slow periods or in the event of an economic recession, it is almost impossible.

2019 May

In the May issue of POB, find out how survey teams used multiple technologies to aid public safety and speed up flood response in Midland County, Michigan, after a freakish storm dropped more than seven inches of water on the area in just 36 hours.

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