As with any business, large or small, you need to protect your brand. There is one critical step you must not forget: register your trademark.

How do YouTube, social media and your website work together?

YouTube can be very powerful for businesses.

Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.

Today, we’re going to look at what it really means to nurture a lead - to transform someone whose attention you’ve grabbed into an actual customer.

When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.

Today, I'm going to show you how to pull in your perfect customer with a smart and incredibly effective approach called Content Marketing.

Getting your marketing strategy right is about walking a mile in your client’s shoes.

These days, you’re fighting against every man and his dog on the worldwide Web to reach, convince and keep your precious clients. But while that piles on the pressure, it doesn’t necessarily spell doom and gloom.

Keeping a small business afloat is challenging enough. During slow periods or in the event of an economic recession, it is almost impossible.