Geospatial marketing guru Elaine Ball shares a few tips from her Geospatial Marketing Academy

Coronavirus, recession, or just the off-season? There are plenty reasons why you may be seeing a drop in inquiries or sales right now. First, you're not alone. Second, land survey firm marketing guru Elaine Ball is here to help!

A surveyor's seal stands for a long time, and the brand represented by that simple instrument will be firmly attached. Make sure your brand is solid.

As with any business, large or small, you need to protect your brand. There is one critical step you must not forget: register your trademark.

How do YouTube, social media and your website work together?

YouTube can be very powerful for businesses.

Today, I want to walk you through the power of LinkedIn as a sales tool by sharing my top five geospatial LinkedIn users and what makes them so great.

Today, we’re going to look at what it really means to nurture a lead - to transform someone whose attention you’ve grabbed into an actual customer.

When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.