Dr. Norbert Lohl, UAV Dach e.V., opened the European Drone Summit by stating this was clearly the right time for such a summit, citing a recently published special report that, he said, "calls our time the Drone Age."

What should you do if prospective clients no longer seem to value your work? Should you lower your pricing structure to match the competition? Invest in new technology to make your firm stand out? Bolster your marketing efforts to highlight your strengths? Throw in the towel?