I promised an update of the Leica HDS Worldwide User Conference in today’s blog, but I have to admit that yesterday was a whirlwind of information and ideas. It’s going to take me more time than I’ve had available between presentations and events to summarize the key thoughts.
However, one thing that stood out to me in all the discussions is that there is a tendency to make scanning too complex. Many surveyors still don’t understand how to market and sell scanning services precisely because they’re trying to market and sell those services-rather than simply meeting their clients’ needs. They’re so busy trying to persuade clients to buy in to the technology and its capabilities that they forget to think about projects from their clients’ perspective. From that angle, the technology is a distraction. What the clients should be focused on is that your firm can provide the deliverables they need faster, more efficiently and with higher accuracies than any other firm, and that the deliverables will continue to provide value far into the future as they are able to eliminate rework and continue to mine data for additional projects.
Perhaps Carlos Velasquez from Epic Scan in Oregon summarized it best in his presentation: “Keep it simple.”
The firms that have followed this principle appear to be ahead of the game.
I’ll provide a more extensive recap on the conference soon.
What do you think? Please share your comments below.
View the Conference Recap for additional information on the 2009 Leica Geosystems HDS Worldwide User Conference.