The complexity of training and licensing and the lack of public awareness of the surveying profession combine to make it difficult to adopt some of the strategies employed by other professions to attract new talent.

A surveyor's seal stands for a long time, and the brand represented by that simple instrument will be firmly attached. Make sure your brand is solid.

Recently, I had an opportunity to visit with Elly Ball, the CEO of GetKidsintoSurvey, whose mission is to educate kids and the general public on the essentials of surveying.

The Geospatial Data Act, as enacted, seeks to improve the coordination and use of geospatial data by the federal government.

Dr. Norbert Lohl, UAV Dach e.V., opened the European Drone Summit by stating this was clearly the right time for such a summit, citing a recently published special report that, he said, "calls our time the Drone Age."

Samantha Tanner, PLS, owner of 45th Parallel Geomatics, LLC, does a little bit of everything. As apparent by her impressive resume of work and industries served, Tanner loves the surveying industry for its flexibility.

How do you describe your role when someone asks you, “What do you do?”

In this special edition of Career Notes, POB looks back at some of the surveyors we’ve met and talks about their love of the profession.

Relationships are an important part of business. Sometimes the business is also an important part of a relationship.

When everyone’s shouting over each other, shouting even louder doesn’t get you heard. The same is 100-percent true when it comes to producing great content to hook your ideal customer.