GCS introduces Social Doppler on Oct. 24, a new method of applying advanced location analytics to real-time social media data to measure, map and monitor the moods of population groups. Social Doppler will be the featured demonstration in the third GCS Geospatial Big Data webinar, “Leveraging Location Analytics: Delivering Spatial Algorithms and Functions.”

“During the webinar, we will gauge the dominant sentiment–or mood–of the citizens of Los Angeles by applying spatial and temporal analytics to social media data sets as they stream from the city,” said GCS President Alex Philp, PhD. “The ability to monitor the changing moods of a given populations can provide demographic insights that are invaluable to businesses in support of sales, marketing and advertising activities.”

The free one-hour “Leveraging Location Analytics” webinar will be presented by GCS at 3 p.m. EDT on Thursday, Oct. 24. One webinar attendee will be selected at random to win a location-enabled Google Nexus 7 tablet. Register now at www.YourDataSmarter.com to reserve your spot.

In this third Geospatial Big Data webinar, GCS will discuss how it develops location analytics platforms as part of Big Data solutions for both commercial and government organizations.

The GCS Big Data webinar series focuses on developing solutions to the unique Big Data challenges of GIS applications by leveraging location analytics, mobile platforms and cloud technologies.