Terri Morrison, author of the best-selling book, "Kiss, Bow or Shake Hands: The Best Selling Guide to Doing Business in More Than Sixty Countries," will provide the luncheon keynote address during the Geospatial & Engineering International Conference Nov. 13-14, at the Westin Hotel in Alexandria, Va.
With the conference theme of "Entering and Expanding Global Business Opportunities," sessions will focus on the ability of small to larger engineering and geospatial businesses to export their professional services outside the United States.
"We're pleased to have renowned author Terri Morrison as a keynote speaker. She will be able to enlighten all attendees on the social protocols that accompany conducting business globally," said Brian Raber, (Merrick & Company, Greenwood Village, Colo.), conference program chair. "The purpose of the conference is to provide U.S. firms business development knowledge and opportunities to export their services and Ms. Morrison will be able to provide insight on the important aspect of client relations in a variety of cultural settings."
Combining business knowledge with cultural experiences, Morrison's clients include multinational companies including Wyndham Hotels, Campbell's Soup and Marathon Oil. She is a specialist in intercultural communications, diversity globalization, and worldwide sales and marketing. Her new book, "Kiss, Bow or Shake Hands": Sales & Marketing," is an Amazon.com bestseller and was No. 2 on BusinessWeek's best business book list. She is president and owner of Getting Through Customs and co-author of nine books.
Conference sessions will feature organizations that finance, procure, coordinate, and manage geospatial and engineering projects outside the U.S. Officials from agencies and non-governmental organizations will discuss their programs, budgets, requirements and procurement procedures for geospatial and engineering services. In addition, private sector professionals experienced in global business will share best practices and lessons learned.
Sessions will provide private sector companies that are new or exploring markets outside the U.S. with information on how to work globally, both with experienced firms and dealing with strategic planning, laws, culture, regulations, safety and insurance. Experienced firms working overseas will benefit from discussions with exporting experts and potential clients. There is a discount for early bird registration.
For the complete program and conference registration, visit www.geointernational.org.