Esri and Geofeedia announced plans to extend the ArcGIS platform with Geofeedia’s social media tools.

Public safety professionals will be able to take advantage of these capabilities to accurately integrate, monitor, analyze and visualize live emergency data as events unfold. Deploying assets and personnel, understanding of events on the ground, adjusting response on the fly and post-event monitoring are all improved using social media combined with location analytics.

"Geofeedia is an innovator in location-based social media," said Ryan Lanclos, emergency management manager for Esri. "Both organizations recognized that understanding location provides context and value to social media. Ultimately, this improves meeting mission demands.”

The real-time data integration, searching and streaming will work across multiple social media platforms including Twitter, Instagram, Flickr, YouTube and Picasa. Geo-located tweets, photos and videos can be viewed within the context of digital imagery, street networks, topography and community base maps.

The social data can be mashed up with other information such as public safety assets, city infrastructure, utility networks, hazardous materials, demographic data and more. Additional dynamic data including weather, automated vehicle location, GPS and traffic video camera feeds can be combined with social and map data. In addition, people can perform historical social media analysis to identify trends and patterns.

In addition to public safety, professionals in government, national security, healthcare and insurance will be able to extend the ArcGIS platform by adding intelligence about social conversations. This includes social media sentiment, location, population profile and temporal and spatial trend analysis.