Interstate Batteries has chosen Esri's ArcGIS for Transportation Analytics to provide routing data, sales orders and marketing information to more than 300 independent and Interstate-owned distributor partners.

Interstate Batteries will incorporate many different conditions to route finding including height, weight, and road restrictions for hazardous material.

"Esri was the only company that was able to accommodate the specialized routing we require to allow our partners to deliver batteries safely and efficiently," said Mike Darr, program manager for Interstate Batteries' Market IQ program. "And it easily integrates into our existing system, which is already based on Esri technology—ArcGIS for Server."

Each of Interstate's partners works directly with the Market IQ system, a Microsoft-based application. Working through the map-based interface, dealers will be able to more efficiently input and visualize orders by day, week or month and optimize deliveries to better serve customers. The system's flexibility will enable distributors to adapt their plans and routes to their specific needs.

"Interstate Batteries has been very forward thinking in how it is opening up data to its dealers. This innovative company is delivering the understanding and resources the distributors need to create more healthy business conditions," said Simon Thompson, director of commercial industry at Esri. "Location analytics tied with logistics is enabling local business growth that benefits everyone in the communities Interstate Batteries serves."