The parties are over, the game is finished and the champion is crowned. Maybe your team won, maybe they lost or maybe you were just in it for the commercials, whichever the case you had to admire the game. The No. 1 offense against the No. 1 defense.  Have you ever thought about your best offense or best defense in your business?

Since most of us are in business with technology, is technology an offensive or defensive strategy in your business? Do you use technology to be on the cutting edge, to break into new markets to enhance your work flows for better performance to your clients and hoping it pays off (offense)?  Or do you stand behind the curve, trying to keep up with the other guy and just trying not to lose money (defense)? I think you would agree with me that these two positions are at each extreme ends of the spectrum for most businesses and that most of reside somewhere in between.

So based upon my observations of the game, have you ever thought that you could have a defensive offense or an offensive defense? What do I mean by that? This year’s Super Bowl was an example of a team dominating by being on offense even when it appeared that they were defending. The Seattle Seahawks dominated from the first moments of the game to such a degree that one of the great teams and greatest quarterbacks were so overwhelmed that it appeared they lost all their abilities.

So is it okay to be on the defense in technology? Just ask the Seahawks what they think of defense. The answer is — maybe. It’s all in how you game plan the defensive strategy. So how can you set the strategy?

Try asking yourself these questions to start:

  1. Do you think you have the potential to achieve more than you are currently achieving without investing more in equipment? This means are you getting the most out of your technology now. Are you using all the bells and whistles? Do you even know what all the bells and whistles are? You better find out.
  2. Do you have a technology financial plan for your future or just a budget? It’s vital that you know the difference. If you just budget that’s not strategy, but a place holder. But if you make it part of your financial plan, you have to make money with it. Think of it in terms of the Seahawks. If they just budgeted for defense, they may not have been as good, but the put together a strategy to implement “bigger corners” and work from the back end forward to the line. They spent more time with the secondary than the line. They took their existing “technology” and tweaked it to be more productive.
  3. How many steps does it take you? Do you have procedures or processes that take you multiple steps? Can you reduce that number? If you touch something more than one time, it’s TOO MUCH. Make sure you maximize your technology potential.
  4. What are three things that MUST happen in 2014 for your technology? I think this is clear.

Once you start asking these questions more will come to you, trust me. This is the thinking that inspires action and will help you to try new things, and hopefully make more money.