Know Before You Fly has announced today more than 500,000 unique users have visited its website since the launch of the unmanned aircraft systems (UAS) education campaign in December 2014.
An estimated 700,000 UAS were to be sold in the U.S. in 2015, according to the Consumer Technology Association. In addition, more than 425,000 people have registered their drones since Dec. 21, 2015, according to the Federal Aviation Administration (FAA). The robust traffic to the Know Before You Fly website is evident that the safety campaign is potentially reaching the majority of people flying or interested in flying UAS.
The campaign saw a spike in visitors during the holiday season, likely due to a number of consumers purchasing UAS for the first time. In fact, Dec. 25 (Christmas Day) saw the highest number of visitors (6,009) to the site. Additionally, the spike in December may have been helped by the FAA’s Dec. 14 announcement requiring recreational operators of small UAS to register before the first flight outdoors.
The strength of the campaign is due to its nearly 100 supporters, which play a valuable role in amplifying the campaign’s educational efforts and informing the public by spreading the word about safe and responsible UAS use.
Know Before You Fly lists several manufacturers, distributors and retailers as supporters, including Amazon, DJI, Horizon and Walmart. The campaign also has a number of supporters from the manned and unmanned aviation communities as well as from a number of UAS training programs and research institutions, such as Virginia Tech.
Many of the companies and organizations have agreed to include UAS safety information on their websites, with their products and/or at point-of-sale. For instance,in December 2015, DJI began distribution of the campaign’s safety brochures inside the packaging of all its U.S.-bound Phantom 3 and Inspire 1 UAS product series.
Know Before You Fly was launched by the Association for Unmanned Vehicle Systems International (AUVSI) and the Academy of Model Aeronautics (AMA) in partnership with the FAA with the goal of spreading awareness about safe and responsible use of UAS.
The Association for Unmanned Vehicle Systems International (AUVSI) — the world's largest nonprofit organization dedicated to the advancement of unmanned systems and robotics — represents more than 7,500 members from more than 60 countries involved in the fields of government, industry and academia. AUVSI members work in the defense, civil and commercial markets.