Topcon Acquires Ag Technology Specialist NORAC Systems
Third precision agriculture deal for Topcon since November 2014
Topcon Positioning Group is acquiring NORAC Systems International, a leading developer of ultrasonic sensing and boom control technology for agricultural equipment, in a private transaction.
“For more than 40 years NORAC has created innovative solutions to improve efficiency on the farm,” says Ray O’Connor, president and CEO of Topcon Positioning Group. “Its automated boom height control technology has transformed the use of agricultural sprayers. We are excited to unite with another precision agriculture leader, especially one that has established its leadership in a way that mirrors the growth of Topcon — by being the first to bring best-in-class technology to the market.”
The agreement marks the third precision agriculture-related purchase Topcon has made since November of 2014. It adds an additional engineering and manufacturing facility in Canada and raises the total number of Topcon employees dedicated to precision agriculture solutions to more than 700.
NORAC’s current product line includes systems to precisely maintain a spray boom height above the top of the crop or the ground to ensure optimum application of needed fertilizers and plant protection products. Founded in 1974, NORAC pioneered automated boom leveling and currently enjoys a leading market share within the agricultural industry. In addition to its headquarters in Saskatoon, Saskatchewan, Canada, three branch offices include Minnesota, Guéreins, France, and Shanghai, China.
“We are thrilled to have the opportunity to join the Topcon family,” says Bill Strelioff, president and CEO of NORAC Systems International. “NORAC and Topcon have collaborated well in numerous precision agriculture development projects and know that our synergistic technologies and distribution channels make this a great fit.”
About Topcon Positioning Group
Headquartered in Livermore, Calif., Topcon Positioning Group designs, manufactures and distributes precise positioning products and solutions for the global surveying, construction, agriculture, civil engineering, BIM, mapping and GIS, asset management and mobile control markets. Brands include Topcon, Sokkia, Tierra, Wachendorff Elektronik, Digi-Star and 2LS. Parent Topcon Corporation, founded in 1932, is traded on the Tokyo Stock Exchange.
NORAC Systems International Inc., based in Saskatoon, Canada, aims to improve the comptetitiveness of industry and agriculture through precision measurement. Founded in 1974, NORAC pioneered the use of ultrasonic sensing in the development of control equipment for the agricultural industry. It is currently the world's leading supplier of boom height control systems that automatically keep the sprayer boom at the correct distance from the top of the crop or ground.