As an adult, I benefit from technology as well. To go somewhere for a weekend, my parents had to withdraw enough cash for two days (no ATMs), gas up the car on Friday (you never know where to find an open gas station on a Sunday) and hope when they got home that they didn’t miss any important phone calls because answering machines weren’t in use. I lived through that technology-barren lifestyle as a child, but I don’t think I could today. In fact, I don’t know how I’d reconnect with my wife if we went to the mall without cell phones.
Technology has changed the way you do your job as well. From the common instruments like cell phones and computers to GPS and laser scanners, readers of POB function at work in vastly different ways than they did 20 or more years ago.
Likewise, my profession has changed greatly in the past decade.
Reporting and delivering news and information has gone from a print-only industry to including broadcasting to now having print outlets that have gone exclusively online or at least shifted many resources to digital news.
POB has gone from being a print-only magazine to connecting with readers in print, by web site, through eNews blasts and social media like LinkedIn, Facebook, YouTube, Twitter and Google+. Readers now receive updates, news, feature stories and columns on their cell phone, tablet, computer and the old reliable mailbox.
Which leads me to this question: How do you get your news nowadays? Do you prefer the feel of a printed product that you can carry with you to read at your leisure? Or is a new device more convenient, scanning your cell phone during down time at work? Or is it some of both?
One story of interest in this edition of POB is out of Europe. Although our magazine’s audience resides primarily in the United States, sometimes it’s worthwhile to take a look at work environments that are similar to here but have a noticeable variation.
Our cover story is about the challenge created when the European Union six years ago committed itself to a 20 percent reduction in CO2 emissions by 2020.
As the cover picture shows, one company had to deal with using 21st-century technology like spatial imaging systems in medieval towns of Italy. Turn to Page 10 to see how the job was accomplished.