The launch of the GPS Innovation Alliance on Feb. 13 signaled a new approach to GPS advocacy and support.
of theGPS Innovation
Allianceon Feb. 13
signaled a new approach to GPS advocacy and support. Founded by members of the
former U.S. GPS Industry Council as well as several members of the Coalition to
Save Our GPS, the organization represents both manufacturers and users with an
interest in protecting, promoting and enhancing GPS technology.
Jim Kirkland, vice president and
general counsel for Trimble, one of the GPS Innovation Alliance founding
members, said the name of the organization highlights the innovative and
enabling nature of GPS and will help shape the goals of the organization.
However, the group also has another focus. “The intent is to form more of a
traditional trade association where we will deal with all the issues of interest
to the manufacturers and users,” he said. “Innovation is an important part of
that story, but advocacy across the board in terms of whatever issues are
important is really the objective.”
Kirkland said he expects the GPS
Innovation Alliance to grow over time to include many of the members of the
Coalition to Save Our GPS as well as others who rely on GPS technology.
Prospective members include companies and organizations involved in
manufacturing, aviation, agriculture, construction, transportation, first
responders, and surveying and mapping, as well as those who use GPS for
automotive, boating, smartphones and tablets.
The group plans to be proactive in
identifying and addressing issues of interest to the broad GPS manufacturer and
“Where issues come up that
potentially affect GPS or any of the user communities, the alliance will
support those user communities and will provide a voice on public policy
issues,” Kirkland said.
New Alliance Aims to Support and Strengthen GPS
February 20, 2013