Hexagon AB, global provider of integrated design, measurement and visualization technologies, opened its inaugural international conference, Hexagon 2011, on June 6. The event brings Hexagon technologies and more than 2,500 attendees together for four days of informative sessions and networking.

Hexagon 2011, located at the Orlando World Center Marriott Resort in Orlando, unites user communities from Intergraph, as well as Hexagon's application areas Metrology, Geosystems and Technology. The conference commenced with a keynote by Hexagon’s President and CEO Ola Rollén, who was joined by Intergraph Process, Power & Marine President Gerhard Sallinger, Intergraph Security, Government & Infrastructure President John Graham, Hexagon Metrology President Norbert Hanke and Hexagon Geosystems President Juergen Dold to discuss the role Hexagon’s technologies play in understanding tomorrow’s global challenges.

“As this conference marks the first time our technologies have been united under one roof, Hexagon 2011 signifies a renewed focus for Hexagon,” Rollén said. “Today represents the beginning of a new Hexagon, and we look forward to helping solve the challenges our world is facing through our synergistic, comprehensive technology portfolio.”

The new Hexagon brand was also launched during the event’s keynote presentation, which includes a new logo. The rebrand follows a very successful year both in terms of new business and product development and reflects Hexagon’s refined vision for the future.

The conference offers more than 400 targeted sessions and panel discussions, including one moderated by Alexandra Harney, author of “The China Price: The True Cost of Chinese Competitive Advantage.” The panel discussion, titled Navigating Business Opportunities in Emerging Markets, will focus on the changing pattern of the global economy and how to best support the growth and development targets of emerging nations.

In addition to hands-on sessions, Hexagon 2011 also features previews of the latest technologies, interactive technical demonstrations and workshops, compelling customer testimonials from today’s thought leaders, insightful keynote presentations and unlimited networking opportunities, offering more than 30,000 hours of information sharing.

For more information about Hexagon 2011, visit www.hexagonconference.com.