NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world is supplying NAVTEQ map and location content for Panasonic's LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3, the newest member of Panasonic's acclaimed LUMIX Series of digital cameras.

Traditionally, consumers can only organize their photo collection via date/time. With the integration of maps and location content in an increasing number of imaging devices, consumers can now geographically organize their photos effortlessly, allowing them to easily determine the exact location of where the photo was taken and when. In addition, a timestamp feature allows users to determine the exact date and time a photo is taken. Cameras and camcorders are now among the latest market segments to integrate maps and location content in an aim to create a more compelling user experience. NAVTEQ location content enables cameras and camcorders to geotag photos and images directly to points of interest (POI) data from the NAVTEQ map using image detection, determining a POI based on its structure latitude and longitude. The Panasonic LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3 features a built-in GPS (Global Positioning System) function allowing geotagged images to be pinpointed via POI data supplied by NAVTEQ. As such, images can be shared with friends and families easily. This built-in GPS system automatically tags the latitude and longitude data of each photo taken, giving users details on where the photos or videos were taken. For example, it could show the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark.

"Digital cameras and camcorders is one of the newest areas in which location is being leveraged to enhance the device experience. NAVTEQ and Panasonic have had a strong collaboration globally, with NAVTEQ Maps powering Panasonic's first GPS enabled digital camera, which was launched last year. Moving forward, we plan to further enhance the location experience through the integration of location content into various mobile mediums," said Rich Shuman, senior vice president, Asia Pacific, NAVTEQ Sales.

"At Panasonic, we are committed to developing products that positively impact people's lives. This is why we are proud to work with NAVTEQ to power our range of GPS-enabled digital cameras. With top quality NAVTEQ maps on board, we are assured that our devices will offer users more than 1,000,000 POI data, enhancing users overall digital imaging experience," said Izumi Tomozawa, Group Manager, Panasonic. The Panasonic LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3 will be available globally (except China) from March 2011 onwards.