This adjunct staff position was approved at the April 30, 2010 ASPRS Board Meeting in San Diego, California after the ASPRS Membership Committee determined that the ASPRS Regions could use additional help with their grassroots membership recruitment and retention efforts.
ASPRS Past President
Roger Crystal was recently named ASPRS Membership Development Leader. This adjunct staff position was approved at
the April 30, 2010 ASPRS Board Meeting in San
after the ASPRS Membership Committee determined that the ASPRS Regions could
use additional help with their grassroots membership recruitment and retention
As Membership Development Leader, Crystal will work
with ASPRS Region Officers to determine what kind of assistance is needed in
each Region; take action on what is needed; and help articulate what
"value" the Society brings (or could bring) to potential new members. “The Board believes that this approach will
help all of our 17 regions, but particularly the smaller regions who don’t have
as many people to work on membership,” said ASPRS President Carolyn Merry. “Our goal is to increase active memberships
by 10% over the next 36 months and student and associate memberships by 100%
over the next 36 months.”
Crystal expects his initial areas of concentration to be:
1. Supporting existing Member
Champions and find ways to identify additional Member Champions.
2. Targeting non-member
university/college faculty and encouraging them to become new members
of the Society, with an
expectation that they would expose their graduate and undergraduate students to
the benefits of becoming student members.
3. Following student
members as they finish their schooling and enter the workforce, and find ways
to keep them engaged with the Society.
4. Working with the Regions
(Regional Membership Officer and Committee) to pursue lapsed
develop/maintain a data base on why these individuals leave the Society.
5. Exploring opportunities
for using external support services that have expertise in addressing
Progress reports will be given at the quarterly ASPRS
Executive Committee meetings and twice yearly Board meetings in order to
provide updates on the effectiveness of the efforts and to identify policy
and/or resource issues to be addressed.
“We are pleased that Roger has agreed to contribute to
the future of the Society through this important position,” said ASPRS
Executive Director James Plasker. “He
has many years of experience working on membership in the Columbia River Region
and is well respected throughout our community.
I believe he will be able to extend his expertise to other ASPRS Regions
and systemically improve regional membership recruitment and retention.”
in 1934, ASPRS is an international professional organization of 6,000
geospatial data professionals. ASPRS is devoted to advancing knowledge and
improving understanding of the mapping sciences to promote responsible
application of photogrammetry, remote sensing, geographic information systems
and supporting technologies.
ASPRS Names Roger Crystal Membership Development Leader
June 22, 2010