Skyhook’s popular Loki location-based search and navigation toolbar and MyLoki location sharing service will leverage Urban Mapping Neighborhood boundary data for more geo-relevant information with social context.
San Francisco (August 18, 2008) -- Urban Mapping, Inc., the leading
provider of location-rich content for interactive applications, and Skyhook
Wireless, maker of the Wi-Fi Positioning System and XPS 2.0, the hybrid
positioning system, announced that Skyhook Wireless is integrating
neighborhood boundary data from Urban Mapping’s database of more than 60,000
U.S. neighborhoods represented in over 2,400 cities and towns. With Urban
Mapping’s neighborhood data, Skyhook Wireless can power their Loki
location-based search and navigation toolbar and the MyLoki location sharing
service with geo-relevant information defining user location with contextually
appropriate and socially accepted neighborhood information.
are becoming more and more a part of interactive search applications where
location granularity matters,” said Ian White, Urban Mapping CEO. “Our
relationship with Skyhook Wireless opens up a new ecosystem of interactive
applications where location information is equal to social context.”
addition to more than 60,000 U.S.
neighborhoods, Urban Mapping’s database also includes a collection of international boundary
data corresponding to 20,000 neighborhoods across Canada and many European countries.
Local search, mapping, GIS, location-based services, real estate, social
networks and other interactive applications can tap Urban Mapping’s
neighborhood boundary data through the company’s Urbanware: Neighborhoods
“The integration of neighborhood boundary data
from Urban Mapping into Skyhook’s positioning information will result in more
neighborhood-relevant information as part of the Skyhook Wireless Loki service
and MyLoki application for Facebook and other social networking sites,” said
Ryan Sarver, director of consumer products for Skyhook Wireless. “Additionally,
the Urban Mapping neighborhood data adds a richness and more context to social
connections than just a city-level message or plot on a map. For example, when
our MyLoki service messages out that a user has changed locations, we can say
that the user has ‘just checked into Back Bay in Boston’ instead of just
indicating that the user is in Boston, Mass.”
Mapping's neighborhood boundary database is the most comprehensive database of
its kind, enabling increased relevance for users and greater precision for
advertisers. Urban Mapping accounts for the inherent 'fuzziness' in defining
neighborhood boundaries by using a patent-pending data model. By geographically
encoding boundaries of thousands of neighborhoods, Urban Mapping provides
precise latitude and longitude points for every neighborhood.
Loki is a
location-based search and navigation toolbar that leverages the Skyhook
Wireless positioning system to deliver the most relevant content and services
based on the user's location. Loki also has a service, called MyLoki, that
allows a user to take their current location and broadcast it to a number of
services so that they can share it with their friends and family. The MyLoki
service also includes an application for Facebook, Twitter integration, a
Location Feed (RSS) and map badge for personal blogs. More information on the
Skyhook Wireless’ Loki and MyLoki service can be found atloki.comandmy.loki.com.
Wireless plans to also offer Urban Mapping’s neighborhood data though a
software developer kit (SDK) for non-commercial use. With this service,
developers can create accurate, location-relevant interactive applications
pinpointing user location through Skyhook Wireless’ WPS technology coupled with
neighborhood boundary data from Urban Mapping.
“With Urban Mapping’s robust database of
neighborhood boundary data, Skyhook Wireless can offer developers contextually
relevant geocoding for the creation of location-rich and enabling interactive
said. “As a result, we’re more able to meet an increasing marketplace demand
for location accuracy and granularity that’s driving the development of much
deeper, location-rich interactive applications.”
information about Urban Mapping, visitwww.urbanmapping.com.
information about Skyhook Wireless, visitwww.skyhookwireless.com.
Skyhook Wireless Integrating Neighborhood Boundary Data from Urban Mapping
August 19, 2008