EXTON, Pa. – Bentley Systems, Incorporated has appointed Baker Egerton to the newly created position of vice president, lead generation, in Bentley’s marketing group. In this role, Egerton will oversee all lead generation processes, systems, and data to further develop Bentley’s marketing systems. In addition, Egerton will continue to enhance the company’s understanding of the needs of its users, and ensure that Bentley proactively communicates the unique value its software and services provide to users around the world. He joins Bentley with more than 25 years of experience in regional and global demand generation for business-to-business technology enterprises, including IBM, Arthur Andersen LLP, and IDS Scheer, a German-based SAP software and services company. Before joining Bentley, Egerton was integrated marketing communications manager with Hewlett-Packard’s Global Desktop Solutions Organization. Egerton is based in Exton, Pa., and reports to Ed Mueller, Bentley’s chief marketing officer.

“We are pleased to welcome Baker – and his tremendous enthusiasm for building user loyalty and referrals – to the Bentley team,” said Mueller. “Our search for someone with Baker’s background and insight into effective and highly targeted lead-generation campaigns was extensive, but well worth the effort. Baker’s knowledge and commitment to ensuring the consistent capture of business metrics and return-on-investment proof points will greatly enhance our marketing efforts.”

Mueller continued, “Under Baker’s leadership, we now have the opportunity to leverage our colleague and technology assets to continue to build on the valued relationships we’ve long enjoyed with our growing community of users.”

Prior to his employment with Hewlett-Packard, Egerton served as vice president of marketing communications with Neoware, Inc., a provider of thin client computing solutions. There, he managed global rebranding and repositioning efforts that turned the company into a provider of virtualized desktop solutions.

Egerton is a member of the Marketing Executives Networking Group, a national network of top-level marketing executives devoted to enhancing its members’ professional skills, relationships, and knowledge. He holds a Bachelor of Arts degree in communications from the University of Redlands, in Redlands, Calif.