Company Launches Strategic Initiative to Strengthen Customer Offerings in the Americas

Leica Geosystems has announced the appointment of Valerie E. Richardson to the newly created position of vice president, strategic marketing and business development, Leica Geosystems, Inc., Americas Region, as part of a strategic initiative to enhance product marketing and planning in the Americas.

Richardson assumes responsibility for providing leadership in all end-to-end strategic marketing areas, including product marketing, software development center, Web tools marketing, marketing communications, customer care and order entry, channel marketing, management of partners programs, sales and marketing training and market intelligence for North and South America. She is based in Leica Geosystems' American headquarters in Norcross, Georgia.

Prior to joining Leica Geosystems, Richardson was vice president, marketing and business development for a division of Invensys plc, a multi-national supplier of electronic and electromechanical systems and components for industrial, commercial and residential markets. She holds an M.B.A in Finance from North Central College, an M.A. in Industrial/Organizational Psychology and a B.A. in Journalism from Drake University.

"Our goal is to improve continuously the products and services we offer to our current customers, and to develop new offerings for the markets we will be pursuing," said Richardson. "To achieve this, the Americas strategic marketing organization will be focused on listening, predicting and responding to current and anticipated needs of the markets, which is very much aligned with achieving the business goals of Leica Geosystems globally."

Source: Leica, December 2, 2005