Etak, Menlo Park, Calif., became a wholly owned subsidiary of Tele Atlas NV, The Netherlands. Etak, a provider of digital map data, was renamed Tele Atlas North America.
Tele Atlas North America will expand its products and services offered. The company focuses on three primary market areas: GIS, Location Based Services (LBS) and Navigation.
The opening of Tele Atlas North America is a plan to strengthen Tele Atlas in the North American digital mapping market. According to Richard Selmeier, president and COO of Tele Atlas North America Inc., “With a primary focus on developing strong partnerships and a commitment to enabling customer success, Tele Atlas North America is poised to become the living reference for intelligent digital map data for the Americas.”