These new point-of-purchase pieces create a strong A.R.E. presence in our network of 500 dealerships. The professionally-designed four-color materials emphasize the A.R.E. brand and immediately convey to consumers that this is an authorized A.R.E. dealership, said Bryan Baker, advertising manager, A.R.E. Inc. And since most truck accessory retailers don't have a lot of empty showroom space, all of these materials also are designed to take up the least amount of wall and floor space possible. We've tried to get maximum impact from each element of the program.
Eight different display items will be available beginning January 1, 2003. Each dealer will receive a free kit that will include a set of static stickers, a ceiling dangler, an LSII tonneau cover poster, a literature holder and two pennant strings. A.R.E. also offers a metal lot sign, LSII product display stand and an A.R.E. Logo Cap display, "which will be available to A.R.E. dealers through an existing co-op advertising program," Baker added. The LSII and logo cap displays feature an actual LSII Series tonneau cover and CH-series truck cap.