The John Deere dealership organization's rookies and seasoned sales veterans recently converged upon the company's Sacaton facility near Phoenix, Ariz., for their annual Spring Training conference. Ten three-day sessions were held from February to April to help these dealer personnel prepare for the highly competitive selling season ahead. The intensive programs included everything from classroom basics to in-the-dirt stick-time behind the controls of the company's latest construction machines.

Highlights of the instruction included John Deere's new J-Series Powerllel Four-Wheel-Drive Utility Tool Carriers with their combination of pure power and true parallel lift from load to dump. The new, beefed-up 844J Wheel Loader, D-Series Motor Graders, D-Series Excavators, and G-Series Backhoes--led by the workhorse 310G's new pilot controls--also made up the strength of the training camp lineup card.

Murphy Tractor & Equipment Company, Inc., with 16 locations throughout Iowa, Kansas, Missouri and Nebraska, was one of the first dealerships to complete Spring Training. "We took every salesman and manager in our organization," says Bill Buckles, vice president of sales, from his Wichita, Kan., office. "We wanted to give everyone the opportunity to attend so they will be able to offer the best solutions to their customers' needs. John Deere put a ton of resources into the program--it was excellent and worth every penny."

Like every successful team, John Deere's machine training doesn't stop in the spring. The company will use its benchmark Dealer--Net Web site to challenge its sales and support professionals with related programs and certification testing throughout the year.

Source: John Deere, April 13, 2005