Thales announced the appointment of Francois Erceau to the post of vice president and general manager of its survey and GIS business unit. Erceau previously served as director of the survey business, significantly enhancing the profitability and performance of the business.
An industry veteran with more than 20 years experience, Erceau has served for eight years in key product marketing, sales and management positions. In his new role, Erceau assumes product marketing and profit and loss responsibility for the GIS business, which holds strategic value for the Company. Thales is the specialist in delivering premium low-cost GIS data collection solutions to an expanded audience that previously could not access the benefits of GIS due to cost or complexity constraints.
Erceau previously headed up all business-to-business European sales and marketing efforts for Thales' navigation business, where he drove a 20 percent increase in revenue and 8 percent increase in market share during a three-year period.
In addition to his Thales Navigation experience, including his marketing and sales experience in the marine survey division, Erceau ran sales, marketing, and engineering activities at Sercel GPS and Sextant Avionique (now Thales Avionics).
Erceau is an engineering graduate of Ecole Superieure d'Optique ESO, in Orsay, France and holds a Business Administration degree from IAE Nantes.
Source: Thales, June 7, 2005