Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Surveying and geospatial professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of POB, your email to them will enjoy a higher open rate and thereby a greater number of leads!
|Event/Webinar Spotlight eBlast | Showcase your event or webinar.||x||-|
|Focus On eBlast | Showcase articles on one specific industry topic.||x||x|
|Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component.||-||x|
|Must See eBlast | Showcase a product and/or service.||x||x|
|Must-Visit eBlast | Promote your tradeshow presence.||x||x|
|Post-Show eBlast | Promote your tradeshow highlights after the show.||x||x|
|Sneak Peek eBlast | Sponsors an upcoming article.||x||x|
|Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue.||x||-|
|Sponsored eBook eBlast | Promote your eBook.||x||x|
|Video Booth Tour eBlast | Showcase videos from your tradeshow booth.||x||x|
|Video Spotlight eBlast | Showcase your videos.||x||x|
|White Paper eBlast | Promote your relevant white paper or case study.||x||x|
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of surveying and geospatial professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Co-branded with POB to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
A POB webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 500 average registrant leads.*
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through POB's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
*Source: POB Average Webinar Stats
Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard — available to you 24/7.
POB offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the POB audience of environmental health and safety professionals. Your content geared toward the topic is paired with content supplied by POB's editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
• Banner ads run on all InfoCenter pages
• Call out on the POB website and in the eNewsletter
• Promotion in the POB magazine
• 3 custom eBlasts
• Logo on all promotions
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.
Professionals turn to POB for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on POBonline.com alongside our trusted editorial. POB will then drive traffic to your dedicated content page through multi-channel marketing efforts!
HOSTED on POBonline.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all POBonline.com pages for 30 days
HIGHLIGHTED in two deployments of our eNewsletter
SHARED on POBonline.com's Facebook* & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
All tagged to your company channel on our website.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.
INTERACTIVE PRODUCT SPOTLIGHT EXAMPLE
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of POB, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice — office, facility, event, installation site, or even your booth at a tradeshow — we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, combined with POB’s content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details—from design, production, hosting, and deployment, to providing leads for your business development efforts.
|Full page ad||3||1|
|Logo on cover (Linked to your website)||✔||✔|
|Sponsor article* (1,000–1,200 words)||3–5||1|
|Logo on deployment eBlast||✔||✔|
|Leads from deployment eBlast||✔||✔|
** 3 sponsors minimum
Purchase turnkey infographics with content topics that are driven and created by POB’s editorial staff.
EDITORIAL INFOGRAPHIC EXAMPLE:
Boost engagement by transforming your static infographic into an interactive experience!
CONVERSION INFOGRAPHIC EXAMPLE:
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
POB can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
POB can deploy your White Paper via email to surveying and geospatial professionals with our White Paper eBlast. Since they know and trust the content of POB, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.
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