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Brand Awareness
OUR PUBLICATION
WHY POB?
POB is the original and leading B2B media brand serving the surveying and geospatial professions. On October 1, 2019, POB launched a new look and new offerings for our subscribers. In order for us to remain at the forefront of the industry, POB is empowering our subscribers with access to CEU credits, directory listings and premium content and remains as the #1 preferred space in the ever-evolving surveying and geospatial industry.
As always with POB, you are partnering with a dedicated and reliable source for helping the surveying professional succeed through coverage of new applications and evolving technologies, practical solutions to surveying and mapping problems and business, legal and educational issues. We look forward to 2020 and being your media partner.
POB is committed to bringing excellent content to the surveying community. In a recent readership study of our audience, subscribers consistently rated POB as the most accessed and most useful publication in the surveying industry.
Advertising Perceptions*
91% of subscribers have purchasing influence or are decision makers.
59% rely on marketing messages for information.
54% trust the companies that advertise in the publication.
*Source: Media Owner’s Data
PUBLICATION AD SIZES
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DIGITAL EDITION SPONSORSHIPS
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per month.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. POB aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of POB’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
24,926
Average Website Users*
| AD TYPE | DESKTOP | TABLET | MOBILE |
| SUPER LEADERBOARD | 970 x 90 | 728 x 90 | 320 x 50 |
| LEADERBOARD | 728 x 90 | 728 x 50 | 320 x 50 |
| PUSHDOWN | 728 x 90 (EXPANDS TO 728 X 315) | 728 x 90 (EXPANDS TO 728 X 315) | 320 x 50 |
| BILLBOARD | 970 x 250 | 728 x 90 | 320 x 50 |
| HALF PAGE | 300 x 600 | 300 x 600 | 300 x 250 |
| WIDE SKYSCRAPER | 160 x 600 | 160 x 600 | 300 x 250 |
| MEDIUM RECTANGLE | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| RECTANGLE AD | 180 x 150 | 180 x 150 | 180 x 150 |
| MOBILE BANNER | 320 x 50 | 320 x 50 | 320 x 50 |
| ADHESION BANNER | 950 x 90 (CAN EXPAND TO 950 X 460) | 728 x 90 (CAN EXPAND TO 768 X 768) | 320 x 50 (CAN EXPAND TO 320 X 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on POBonline.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad. Two sponsors are available per topic.
*Source: Media Owner’s Data
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting POBonline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert POB’s browsing customers into visitors to your website!
Purchase online display ads on POBonline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, the POB Weekly eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
POB Weekly eNewsletter
Weekly eNewsletter bringing the latest news about the surveying and mapping professions, discussion topics in the professional community, new product announcements, and more. Now includes GeoDataPoint news, highlighting cutting-edge technologies, trends, best practices for professionals in collecting, processing and managing geospatial data for complex and converging markets.
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. POB offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
*Source: Media Owner’s Data
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CLASSIFIEDS
Classified ads offer a cost effective way to sell your equipment, market your services and promote your training and education programs.
CATEGORIES INCLUDE:
- Battery/Rebuilding Services
- Business for sale
- Products
- College/University Programs
- Equipment for sale
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CONTINUING EDUCATION
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard — available to you 24/7.
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MORE MARKETING SOLUTIONS
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