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Brand Awareness

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eMagazine

eMagazine Sponsorships

OUR EMAGAZINE

WHY POB?

POB is the original and leading B2B media brand serving the surveying and geospatial professions. On October 1, 2019, POB launched a new look and new offerings for our subscribers. In order for us to remain at the forefront of the industry, POB is empowering our subscribers with access to CEU credits, directory listings and premium content and remains as the #1 preferred space in the ever-evolving surveying and geospatial industry.

As always with POB, you are partnering with a dedicated and reliable source for helping the surveying professional succeed through coverage of new applications and evolving technologies, practical solutions to surveying and mapping problems and business, legal and educational issues. We look forward to 2020 and being your media partner.

POB is committed to bringing excellent content to the surveying community. In a recent readership study of our audience, subscribers consistently rated POB as the most accessed and most useful publication in the surveying industry.

EDITORIAL CALENDAR

AUDIENCE

72,745

Total Reach^*

Purchase Authority^*

Advertising Perceptions^*

*Source: Media Owner’s Data

Interaction Expectation in the Next 12 Months

eMagazine Ad Sizes

EMAGAZINE SPONSORSHIPS

Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.

Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.

FULL SPONSORSHIP
(Limit one sponsor per issue.)

PACKAGE INCLUDES:

Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
Mention with logo in Digital Edition Reminder eBlast

PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

INTERSTITIAL SPONSORSHIP
(Limit three sponsors per month.)

Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.

HIGH IMPACT DISPLAY ADS
(Limit three per month.)

Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.

VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)

Video will run as a stand-alone within the digital edition on both desktop and mobile.

WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. POB aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of POB’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes

30,353

Average Website Users^*

AD TYPE	DESKTOP	TABLET	MOBILE
SUPER LEADERBOARD	970 x 90	728 x 90	320 x 50
LEADERBOARD	728 x 90	728 x 50	320 x 50
PUSHDOWN	728 x 90 (EXPANDS TO 728 X 315)	728 x 90 (EXPANDS TO 728 X 315)	320 x 50
BILLBOARD	970 x 250	728 x 90	320 x 50
HALF PAGE	300 x 600	300 x 600	300 x 250
WIDE SKYSCRAPER	160 x 600	160 x 600	300 x 250
MEDIUM RECTANGLE	300 x 250	300 x 250	300 x 250

HOME PAGE ONLY	DESKTOP	TABLET	MOBILE
MIDDLE LEADERBOARD	970 x 90	728 x 90	320 x 50
ADHESION BANNER	950 x 90 (CAN EXPAND TO 950 X 460)	728 x 90 (CAN EXPAND TO 768 X 768)	320 x 50 (CAN EXPAND TO 320 X 480)

TOPIC SPONSORSHIPS

A topic sponsorship on POBonline.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

*Source: Media Owner’s Data

ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting POBonline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert POB’s browsing customers into visitors to your website!

Purchase online display ads on POBonline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, the POB Weekly eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

POB Weekly eNewsletter

Weekly eNewsletter bringing the latest news about the surveying and mapping professions, discussion topics in the professional community, new product announcements, and more. Now includes GeoDataPoint news, highlighting cutting-edge technologies, trends, best practices for professionals in collecting, processing and managing geospatial data for complex and converging markets.

Create a smart social media strategy that communicates with prospective and current customers. POB offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

4,321

Twitter Followers^*

3,386

Facebook Likes^*

8,645

Linkedin Members^*

*Source: December 2020 Media Owners Data

CLASSIFIEDS

Classified ads offer a cost effective way to sell your equipment, market your services and promote your training and education programs.

CATEGORIES INCLUDE:

Battery/Rebuilding Services
Business for sale
Products
College/University Programs
Equipment for sale

CONTINUING EDUCATION

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard — available to you 24/7.

Course Sponsorship

Digital Academy Sponsorship

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.