Phipps: Value Pricing

Larry Phipps, PLS, addresses the challenge of creating professional pricing models and other business basics for surveyors.

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Value Pricing

Step 8: After Action Review

Ask questions to determine the level of satisfaction the client has for your services.

The project is complete. Your (hopefully satisfied) client has moved on to other things. It’s time to turn your attention to the next project safe in the knowledge that all is right with the world. But is it? Is the client truly satisfied? There is only one way to know for certain: You have to ask.


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Value Pricing

Step 7: Change Orders

Inform your clients every time a change in price may be required; frequent communication wins their trust and helps you keep your promise.

 Last time we discussed the importance of managing your project. But no matter how well you plan, unexpected things happen. Clients change their minds or their specifications change. Sometimes, our work reveals details that necessitate a new course of action. 


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Step 6: Manage the Project

What do pricing and project management have to do with one another? Nothing and everything
In one way, pricing and project management are totally separate. How many times have we seen bad things happen when surveyors confuse business decisions with professional decisions?


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Step 5: Create the Client Agreement

In the last article (POB February 2013), we discussed presenting the proposal to your prospective client. The notes you took during that presentation (you did take notes, right?) will form the foundation for the fixed-price agreement (FPA).
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Value Pricing: Step 4: Present the Proposal

When we implement value pricing, we promise to put our clients in charge.
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Value Pricing: Step 3: Develop Service and Pricing Options

Last month, we discussed pricing the client rather than pricing the work. Once you have identified your price, should you then present your one price to the client and wait for a yes or no answer?
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Value Pricing: Step 2: Price the Client

Last month, we addressed the first step in value pricing: effectively listening to what the client wants and needs.
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Value Pricing: Step 1: Be a Good Listener

Listening is somewhat of a lost art. Many of us are so busy thinking about what we are going to say next that we forget to really listen to what our clients need and, more importantly, want.
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Value Pricing: The Client Matrix

Last month, I wrote about moving away from pricing schemes based on time. Many readers were undoubtedly skeptical of the idea, and with some clients, the skeptics are exactly right.
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Value Pricing: What Are You Worth?

Land surveying needs to change.
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HxGN Live

More than 3,500 attendees from more than 70 countries attended HxGN Live, the annual Hexagon AB user conference, at the MGM Grand Hotel & Casino in Las Vegas on June 3-6. About 450 keynotes and panel discussions were held, and several companies from around the world exhibited their geospatial products. Here are a few snapshots from the event.

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POB December 2014 Cover

2014 December

In this December 2014 issue of POB, we celebrate our 40th year, and take a look at how we began. Also, see how an innovative approach helped a surveying firm provide fast and accurate volume reporting for the aggregates industry.

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