Conducted by BNP Media's Market Research department, the 2013 study reveals a number of key trends in surveying and mapping and provides insights on how firms and individuals are dealing with changing markets and converging technologies.
What should you do if prospective clients no longer seem to value your work? Should you lower your pricing structure to match the competition? Invest in new technology to make your firm stand out? Bolster your marketing efforts to highlight your strengths? Throw in the towel?