What should you do if prospective clients no longer seem to value your work? Should you lower your pricing structure to match the competition? Invest in new technology to make your firm stand out? Bolster your marketing efforts to highlight your strengths? Throw in the towel?
On March 17-23, surveyors around the nation will celebrate National Surveyors Week, a week set aside by the profession to promote public recognition of surveying and honor the role surveyors play in the nation’s economy.