That’s the theme of the hit HBO show “Game of Thrones,” and it’s hammered home week after week as the main characters struggle through ever-more difficult times.
While “Game of Thrones” is a fantasy—a gritty one, at that—its theme keeps showing up more often, not only in pop culture but in everyday life. The phrase is repeated on social media and in newspaper headlines. Winter is coming.
What legacy will I leave? That’s a question I’ve thought a lot about following trips to the Association for Unmanned Vehicle System International's (AUVSI's) Unmanned Systems conference in Washington and the Surveyors Rendezvous in Philadelphia.
What should you do if prospective clients no longer seem to value your work? Should you lower your pricing structure to match the competition? Invest in new technology to make your firm stand out? Bolster your marketing efforts to highlight your strengths? Throw in the towel?
are designed to stand alone, and the one we’ve developed on 3D Trends in
Surveying for this issue (see pages 11-12) is no exception. But the writer in
me can’t resist pulling out a few key points for discussion.