Point of Beginning

Pointools Names New Vice President of Products

September 22, 2010


Pointools Limited has named Joe Croser as Vice President of Products, adding proven go-to-market experience to the Pointools board of directors. Croser will lead Pointools’ product management, product marketing, and sales strategy to position the whole Pointools team – including its global channel partner network – to best serve the needs of its rapidly growing user base.

“Joe is a major addition to our management team,” said Faraz Ravi, CEO. “ His global sales and marketing experience combined with his natural ability to simplify complex product positioning and messaging is key to our continued  growth.”

Croser joins Pointools with more than 20 years of sales, marketing and product experience in architecture, engineering and construction (AEC) industries. Before joining Pointools, Croser was Global Marketing Director with Bentley Systems, Incorporated – the world’s leading supplier of software solutions for the infrastructure lifecycle. In this role Joe provided marketing leadership for more than 75 percent of the company’s revenue-generating  products and software subscription offerings. During Croser’s five-year tenure at Bentley’s headquarters in the USA, Bentley’s revenues increased by 60 percent from $300m to $500m.

Croser is buoyant about Pointools’ future, “Our high performance point cloud modelling software is unrivalled. With Pointools’ software on the desktop, users can open much larger point cloud models – much faster – and enjoy unprecedented on-screen graphics performance.”

“So with best-in-class software already in hand, my first priority is to expand our partner network by adding the right industry experience to the right  geographies. In particular I see a huge opportunity for existing AutoCAD and  Rhino resellers that want to supply best-in-class point cloud software to their existing client base via our application plug-ins.”

Before joining Bentley in 2005, Croser served as Technology Strategy Director for Parkview International London PLC, a Hong Kong-based property developer. Prior to that Croser gained valuable project experience working with some of London’s best known owner-operators and AEC design firms including the BBC, BAA, Richard Rogers Partnership, Buro Happold and Reid Architecture.

Croser studied architecture in Oxford where he gained a Bachelor of Arts degree. He joins Faraz Ravi and Tony Rogers on the Pointools board of directors.