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Survey Reveals Demand for Geospatial Data is Rapidly Rising

February 14, 2007

ATLANTA, Ga. - A recent survey of Geospatial Solutions readers confirmed that geospatial data is in high demand from inside and outside organizations as more and more business and operations managers turn to maps and cartographic intelligence to make better business decisions, manage assets more effectively and service customers and constituents more efficiently.

The questionnaire co-sponsored by TerraGo Technologies, invited Geospatial Solutions newsletter subscribers to answer several questions about enterprise geographic information systems strategies and the use of geospatial information within organizations as well as the community. More than ninety percent of participants reported that the demand for geospatial data is on the rise within their organizations and almost as many say business partners and others outside their four walls are asking for mapping data too.

According to survey participants, today's biggest consumers of geospatial data include field personnel, facilities and infrastructure management professionals and emergency responders. Most survey respondents expect those groups to continue utilizing geographic information in the future, while initiatives for enhancing customer service and improving transportation and logistics will increase the demand for data.

Participants also expect geospatial data to grow in use as a business intelligence tool. Outside their organizations, survey participants report sharing geospatial data with a variety of groups including business partners, vendors, educational institutions, customers, citizens and community leaders. Increasing demand for geospatial data creates difficulties in sharing information with a broad array of users, according to participants. Making geospatial data easy to access and use for those with little or no training in GIS was the top problem survey participants reported encountering in their attempts to share information with others. Survey participants said they need tools that help users effectively utilize mapping information with less intervention from GIS professionals. Almost one in two respondents said they currently spend too much time explaining data and making it useful for non-GIS audiences.

"The survey confirmed the anecdotal trend we've seen of rapidly growing interest in geospatial information from all corners of the enterprise and the community," says Cyrena Respini-Irwin, senior editor of Geospatial Solutions. "This is a great time to be involved in our field. As more and more people understand and appreciate the benefits of geospatial information, the value and influence of GIS departments and geospatial professionals will continue to increase."

"We were happy to see the survey results confirm recognition of the need for tools like GeoPDF®, the geospatial data collaboration format we pioneered," says James Davis, TerraGo Technologies president and CEO. "As GIS professionals are called upon to push data to greater numbers of people across a much broader range of technical skills, the need for tools that make maps simple for everyone to view and use is only going to grow and that's excellent news for the technology providers in this space."

Results of the survey can be viewed in the executive summary available from the TerraGo Technologies website via this link - www.terragotech.com/about/pressrelease/geospatial%20solutions%20surv ey%20executive%20summary.pdf

About TerraGo Technologies
TerraGo Technologies makes it simple to connect all kinds of users to geospatial mapping data. GeoPDF, the industry's first geospatial data collaboration solution to leverage the ubiquitous Adobe® portable document format, breaks down technology barriers between geospatial professionals and the people who need access to geospatial data. Using MAP2PDF, geospatial professionals are able to convert complex geospatial information into user friendly, interactive GeoPDF files with extensive embedded data and mapping features. Users leverage Adobe Reader to perform a variety of viewing and editing functions. Customers include government agencies, utilities and other private enterprises. For more information, visit www.terragotech.com.

About Geospatial Solutions
For more than 15 years, Geospatial Solutions (www.geospatial-online.com ) has been the voice of the geospatial community. Widely acknowledged as the most reliable and nonbiased resource for those who use spatial technologies, the online publication investigates how organizations benefit from spatial information and how they are extending those benefits across the enterprise using traditional computing platforms as well as intranets, the Internet, mobile field technologies, wireless communications, and handheld computer appliances. Geospatial Solutions serves decision makers in government, the private sector, and academia.