Point of Beginning

Leica Geosystems Names New Vice President, Strategic Marketing and Business Development For Americas Region

December 15, 2005
Company Launches Strategic Initiative to Strengthen Customer Offerings in the Americas

Leica Geosystems has announced the appointment of Valerie E. Richardson to the newly created position of vice president, strategic marketing and business development, Leica Geosystems, Inc., Americas Region, as part of a strategic initiative to enhance product marketing and planning in the Americas.

Richardson assumes responsibility for providing leadership in all end-to-end strategic marketing areas, including product marketing, software development center, Web tools marketing, marketing communications, customer care and order entry, channel marketing, management of partners programs, sales and marketing training and market intelligence for North and South America. She is based in Leica Geosystems' American headquarters in Norcross, Georgia.

Prior to joining Leica Geosystems, Richardson was vice president, marketing and business development for a division of Invensys plc, a multi-national supplier of electronic and electromechanical systems and components for industrial, commercial and residential markets. She holds an M.B.A in Finance from North Central College, an M.A. in Industrial/Organizational Psychology and a B.A. in Journalism from Drake University.

"Our goal is to improve continuously the products and services we offer to our current customers, and to develop new offerings for the markets we will be pursuing," said Richardson. "To achieve this, the Americas strategic marketing organization will be focused on listening, predicting and responding to current and anticipated needs of the markets, which is very much aligned with achieving the business goals of Leica Geosystems globally."

Leica Geosystems - a portrait

Leica Geosystems provides solutions for positioning and data capture for surveying, civil engineering, construction and mining industry segments. With its leading edge technologies included in TotalStation, GPS, Leveling and Machine Automation it has established itself as a leading solutions provider into the spatial information industry.

With close to 200 years of pioneering solutions to measure the world, Leica Geosystems' products and services are trusted by professionals worldwide to help them capture, analyze, and present spatial information. Leica Geosystems is best known for its broad array of products that capture accurately, model quickly, analyze easily, and visualize and present spatial information in 3D. Those who use Leica products every day trust them for their dependability, the value they deliver, and the superior customer support. Based in Heerbrugg, Switzerland, Leica Geosystems is a global company with tens of thousands of customers supported by more than 2,400 employees in 23 countries and hundreds of partners located in more than 120 countries around the world. Leica Geosystems is a publicly listed company, registered with the Swiss Stock Exchange (SWX).

For sales inquiries contact Leica online at www.leica-geosystems.com or your local Leica dealer.