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Leica Geosystems Expands Product Line Through Laser Alignment Brand

September 28, 2001
Leica Geosystems, Heerbrugg, Switzerland, acquired Laser Alignment Inc. in January 2001, changing the name of the brand to Laser Alignment by Leica Geosystems. Laser Alignment is within Leica’s Surveying and Engineering Division. The brand will be promoted and managed out of Grand Rapids, Mich. The Grand Rapids facility will house R&D, production and marketing functions. It will be led by Kurt Schibli as president. In November, the brand’s product basket will offer one source for a variety of construction products such as lasers, auto levels, total stations and more.