Point of Beginning

A.R.E. Inc. Announces Corporate Partnership With Ducks Unlimited 08.19.2002

August 19, 2002
A.R.E. Inc. has partnered with Ducks Unlimited in a joint promotional and marketing program.

As an official partner of Ducks Unlimited, A.R.E. will manufacture special edition CX Series truck caps and LSII series tonneaus featuring the Ducks Unlimited logo. A.R.E. has bundled a variety of its most popular features and options on these special edition products that will appeal specifically to outdoorsmen. The promotion includes a dealer merchandising effort, which offers consumers a limited edition A.R.E.-Ducks Unlimited hat and t-shirt with every A.R.E. product purchased. Additionally, a portion of the sales price will be donated to Ducks Unlimited to benefit the organization's conservation efforts.

A.R.E. will promote the partnership in its sales literature, website, television commercials, magazine advertisements and in a public relations campaign directed at both trade and consumer magazines. As a corporate partner, A.R.E. and the new special edition products also will be featured on Ducks Unlimited's website, member magazine, newsletter and at their two annual outdoor festivals.

A.R.E. dealers will receive point of purchase literature, posters and banners to help drive sales. They also will have the opportunity to promote the special edition caps and tonneaus at some of the 5,000 fundraising dinners that Ducks Unlimited sponsors each year. Our dealers will be able to go to these fundraisers, promote their business, and help auction off an A.R.E. Ducks Unlimited Special Edition Truck Cap, Roberson added.

With more than a million supporters, Ducks Unlimited (www.ducks.org) is the world's largest and most effective wetland and waterfowl conservation organization. The United States alone has lost more than half of its original wetlands - nature's most productive ecosystems - and continues to lose more than 100,000 wetland acres every year.

A.R.E. Inc. has been a leading manufacturer of truck caps and hard tonneau covers for the past 32 years with more than 700 employees at its two current manufacturing facilities, and a network of more than 400 independent authorized dealers. The company is ISO-9001:2000 certified.