Point of Beginning

Fiesta de Success

October 1, 2005


Have you ever considered the real meaning of an anniversary? An anniversary is a celebration of a relationship that has survived the tests of time-whether it be one year or many years. An anniversary means that a relationship has overcome the ups and downs of life, offering both partners continued success.

In the strikingly beautiful setting of Albuquerque, New Mexico, a company that has enjoyed 50 years of successful relationships in business celebrated its milestone on June 4, 2005. Holman's Inc., a leading distributor of technically advanced products and tools for surveying, engineering and science, commemmorated its tenure and success with a "Fiesta de Oro," a celebration of 50 golden years. The celebration was held at the National Hispanic Cultural Center, an extensive complex of artistic architecture that mirrors the Spanish American culture and tradition.

Diversification has been one of the key factors of Holman's success. The products the company sells and supports include optical and GPS survey instruments, computers, CAD software, architectural and engineering drafting supplies, and topographic maps and professional books.

Holman's President Tony Trujillo addresses his guests at the company's 50-year celebration.

A Brief History

In 1955, E.S. Holman, an engineering graduate from the University of Tennessee and former Marine, opened Holman's Homesteads with his wife, Mary. Holman's Homesteads provided property owners with maps, guns, knives and rock picks. In 1965, the Holmans branded the store as Holman's House of Maps, expanding with items that included technical books, drafting items and construction instruments.

In 1966, a young man from Albuquerque aspiring to be a civil engineer sought work as a draftsman. He was familiar with Holman's as a source for supplies. As an interim measure in his job search, he took a position at the store as a sales clerk. He found that he liked the technical atmosphere and interaction with customers. The years passed by, and 39 years later that sales clerk, Tony Trujillo, is president and primary shareholder of Holman's.

The renowned flamenco troupe, YJASTROS, took visitors on a journey to a gypsy camp in the soul of Spain.

Transitions Along the Way

To meet the needs of rapidly expanding business in Albuquerque, the company moved to a new location in 1995 at the northern edge of urban expansion. In 1996, Holman's opened a second store in Tempe, Ariz., that focuses on CAD and survey instruments. It is currently managed by Trujillo's oldest son, Anthony, the company's vice president, CAD/Survey division. The company also has a facility in Tucson.

Trujillo Sr. has propelled Holman's to success by focusing on the importance of relationships. As a dealer, Holman's is essentially the middleman between technology manufacturers and end users. Trujillo's philosophy revolves around exceeding expectations of both customers and suppliers with superior service. "The strength of Holman's," says Will Barham Sr., vice president and shareholder, "lies in its people-both customers and staff."

For Holman's suppliers, it means leveraging sales opportunities, and expanding markets for existing and newly developed products. As a dealer for three industry leading technology companies-Topcon, Hewlett-Packard and Apple Computing-Holman's has performed admirably over the years. The company is a leading distributor and major GSA (General Services Administration) supplier of Topcon optical and GPS survey instruments.

Topcon shows its appreciation. (L to R): Mark Larranga, regional sales manager, Topcon; Nancy O'Connor, Ray O'Connor, Tony Trujillo and Anthony Trujillo.

Celebrating 50 Years of Success

Several guests came to Albuquerque to testify to the contributions that Holman's has made to the business community and to the great relationships they have established. Among the featured guests were John Garcia, senior officer, Economic Development for the University of New Mexico; Alex Romero, president and CEO of the Albuquerque Hispano Chamber of Commerce; Francisco A. Figueroa, vice president and CFO of Business Management and Enabling Services, Sandia National Laboratories; Mike Parrottino, vice president, Western Region, Solution Partners, Hewlett-Packard Company; Betsi Lynch, government channel manager, Apple Computing; and Ray O'Connor, president and CEO, Topcon Positioning Systems.