Columns / Editor's Points

Putting Your Needs First

POB’s new editor wants to hear your ideas, opinions and concerns about the land surveying profession.

July 17, 2013
KEYWORDS GIS / surveying
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Let’s start from the top: My name is John Hetzler, and I am the new editor at POB.

I grew up in Virginia, home of surveyor George Washington, before settling in southeastern Michigan in 1997. I was born with a love for the waves of the Atlantic Ocean and the Virginia Cavaliers, and I have acquired a taste for the Detroit Tigers and the waters of Lake St. Clair.

For the past 18 years, I have worked in the print and online media industry, tackling a variety of duties and responsibilities. Much like surveying, journalism is a proud and passionate profession that is undergoing profound change. I changed with the times, too, moving from the daily grind of newspapers to the never-ending news cycle of the World Wide Web.

Now I have embraced change again by joining POB.

But despite the changes, some things remain constant. I always strive for accuracy and fairness. I honor the past, prepare for the future and focus on the present. I remain proud and passionate about my work.

Most importantly, you come first. I am committed to bringing you compelling stories and features as well as giving you the latest news and information.

To do so, I want to hear from you. What do you want to know about the surveying and mapping profession? What trends and emerging technologies do you want to know more about? What legal issues concern you?

Along those lines, POB, in coordination with BNP Media’s market research department, continues to solicit your opinions about the surveying profession’s landscape. Our latest survey, the results of which appear on pages 8-9 of this month’s issue, shows that more surveyors are embracing GIS technology. Perhaps more importantly, the results showed that clients often are asking for it—in fact, 78 percent of respondents said that their clients want more GIS services.

That information, though, would not have been available without your help. Information-gathering is not a one-way street. In fact, it’s best when it’s a conversation, when groups of people read, talk and listen to each other. And right now, I need to do a lot of listening. Your feedback matters to me.

So please reach out to me, and I will do my best to connect with you, too. You can email me at or call me at 248-244-6464. Or you could even send me a letter through old-fashioned snail mail by addressing it to John Hetzler, 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084.

Furthermore, I would like to facilitate conversation amongst all of us online and on social media. Please engage with us in the comments on articles online at and in the forums at We would love to hear what you say on Facebook at, Twitter at www.twitter/pob_mag and on LinkedIn at the POB Group page.

I am excited to join POB and look forward to continuing the publication’s proud tradition. I’m excited to work with a surveying profession that has a rich history. (Does it get any richer than Washington, the man who was “first in war, first in peace and first in the hearts of his countrymen”?) More importantly, I’m eager to hear your ideas, suggestions and concerns.

I’m all ears.

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