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Editor's Points: Making A Difference

I’ve never met Bill Buntrock, PLS, in person. But even just in speaking to him over the phone, I found his commitment to supporting organizations that help others inspiring.

The owner of Littleton, Colo.-based TRUE NORTH Surveying & Mapping LLC, who is profiled in this month’s Solo Notes on pages 42-43, downplays his initiatives as something any business owner would do. But the nonprofit organizations he supports aren’t typical big-name charities, and he isn’t just writing a check. For Buntrock, the support is in many ways personal. “We looked for local organizations we believe in and that need our support, and then we help in whatever ways we can,” he says.

The company provides financial support to Urban Peak (, an organization that helps homeless and runaway teens; the Tennyson Center for Children (, which helps with treatment and education of abused, neglected and at-risk children; and The Women’s Crisis & Family Outreach Center (, which provides programs and services to assist victims of domestic violence. Buntrock and his family also get involved in a holiday gift drive for the Tennyson Center. He notes that although he hasn’t yet hired any of the kids from the Urban Peak program to work in his firm, he hopes to have that opportunity in the future. “A lot of these kids have had a rough time,” he says. “They just need a chance.”

In addition to supporting these charities, three times each year, in the spring, in the summer and after the first snowfall, Buntrock pays his staff of five employees to clean up a local stretch of road in the Douglas County Adopt-A-Road Program. “Surveyors usually go in and mess up a roadway,” he says. “I wanted my firm to play a role in keeping one clean instead.”

Buntrock doesn’t seek recognition for his actions. On the contrary, he has turned down requests to speak at events hosted by the nonprofit organizations, and he tries to keep his name out of the limelight. It isn’t at all about marketing, he says. He does, however, list his company’s support of these organizations on his website--for one key reason. “We’re proud to support these organizations,” he says, “and we want our clients to know that when they choose to do business with us, we’re giving some of that back.”

Community involvement is an important part of doing business for many surveyors. Across the country, these small acts are making a big difference in the lives of countless individuals. For this reason, they are worthy of commendation.

How does your company give back? Do you know of a surveying and mapping firm that is going the extra mile to support local or national nonprofit organizations? Share your story in the online version of this column or email me at


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