- SPECIAL REPORTS
- THE MAGAZINE
The Urban Explorer Inc. (www.theurbanexplorer.com) and work2future (www.work2future.biz) have unveiled a first-of-its-kind cloud-based geographic information tool that enables small businesses and agencies focused on planning and economic/workforce development to better understand the local economy and tap into opportunities for growth. EconoVue (www.econovue.com) is the most accessible, intuitive and productive geographic information tool for dissecting the economy at the neighborhood, city, and regional levels-whether you are a small business looking for prospective business-to-business customers or a city, county or state government agency seeking to understand where the local economy is heading.
---For small businesses, EconoVue helps drive revenue by identifying prospective B2B customers using easy-to-use geographic analysis, market segmentation tools and real-time data tied directly to LinkedIn listings-all of which ensure that sales efforts are on target.
---For city, county and local governments, EconoVue helps officials make smarter policy choices by better understanding the local economy, how it has changed over time and where it is heading in the future.
“EconoVue provides a new and highly-productive way for businesses to prospect for B2B customers using the power of geospatial data and social networking,” said Cheryl Parker, CEO and founder of Urban Explorer. “EconoVue helps you identify target customers using an easy-to-use search function that utilizes patent-pending segmentation technology to not only find exactly what you are looking for from Dun & Bradstreet® data but also buy only the information you truly want and need. EconoVue also verifies the credit-worthiness of target customers with one-click credit report purchases to help you ensure that a customer is worth approaching. And, by providing direct access to LinkedIn listings affiliated with sales prospects, small businesses can immediately identify and begin communication with decision-makers at target companies. This integrated access to LinkedIn information is one of the many ways that EconoVue makes sales prospecting more effective and efficient.”
In contrast, traditional geographic information systems for sales prospecting are rudimentary at best with hard-to-use interfaces, static data and inflexible search functions that fail show you what you want to see. As a result, companies waste time and resources struggling with those tools and pursuing leads that turn out to be dead ends.
“EconoVue is also the first geospatial tool that helps city, county and state governments visualize the economy, see how it has been impacted by the recession, and understand how it is evolving during the economic recovery. That’s because EconoVue offers historical and trend data that is not available from any other solution,” said Parker. “The geospatial tools that local governments typically use are frustrating because they lack trend data. Those tools also put artificial geographic constraints on how data can be viewed and they are hard to use. In contrast, EconoVue, an interface to a Google Map, makes it easy to access and analyze economic and demographic data across time and space. And, because it’s served via the cloud, there isn’t any installation or set-up required. It’s ready to use from any browser."
EconoVue makes it possible for city, county and state agencies to study economic trends with trend data that provides significant insight into how the economy is changing over time and where it is heading in the future. The data spans 1990 through 2011 and thus EconoVue’s dynamic industry trend graphs capture both the recession and the ongoing recovery. EconoVue also allows users to transcend the artificial boundaries (e.g. city limits, zip codes, etc.) of traditional tools by enabling analysis of geographic areas of any shape and size.
Features and benefits of EconoVue include:
---Intuitive interface that utilizes patent-pending map technology built on top of GoogleMaps
---Comprehensive Dun & Bradstreet data for California, featuring more than two million business records
---Historic trend data based on the National Establishment Time Series (historic Dun & Bradstreet data) for California and supplemented by current year Dun & Bradstreet data
---Flexible unique market segmentation mapping technology that offers:
Multi-criteria queries across 20 industry sectors and 200 sub sectors
Dynamic one-click thematic/colored mapping for all census geographies across industry sectors, by jobs, sales or businesses
Interactive one-click timeline for viewing business sectors across time and census geographies
---3-D map display of businesses by size of establishment
---Dynamic industry sector reports for any selected census geography or radius around a point ---Cloud-based, freely accessible interface. No software to download. Just go to the EconoVue website and get immediate access to EconoVue’s economic search and visualization tools
---Flexible options for downloading data, including inexpensive “pay-as-you-go” option and an affordable subscription option
---Integrated social networking, tying LinkedIn listings directly to each prospective customer
To try EconoVue for free, visit www.econovue.com.