LIVERMORE, Calif. –  Topcon Positioning Systems (TPS) announces that Kevin Cobb has joined the company as director of product management and business development for precision agriculture products.

Cobb was formerly with AGCO Corporation as advanced technologies manager. He will report to Mark Hornstra, senior vice president, marketing and product management.

Cobb has 20 years of experience in the precision agriculture business. “When you combine his product knowledge with the relationships he has established in the industry over the years,” Hornstra said, “you have a combination we gladly welcome to Topcon’s product management team.

“Kevin’s history in the industry and his work in emerging technologies will strengthen the product strategy development that supports Topcon’s Precision Agriculture Business Unit,” Hornstra said.

On joining the company, Cobb said, “Topcon has an enormous amount of core technology and developmental capabilities. I will use what I have learned over the years to provide leadership – emphasizing clear communications and effective working relationships both inside and outside the company.”


Topcon Positioning Systems, Inc. (TPS) designs and manufactures precise positioning products and solutions for the global surveying, construction, agriculture, civil engineering, mapping and GIS, asset management and mobile control markets. TPS’ parent company, Topcon Corporation (Tokyo Stock Exchange – 7732), was founded in 1932.