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Global Marketing Insights, Inc. Performs Sales and Marketing Services For ASRC Management Services IRS Data Distribution Agreement

February 5, 2008
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Global Marketing Insights has been retained by ASRC Management Services (ASRC MS) to provide sales and marketing services for their exclusive distribution of Resourcesat-1 and Cartosat-1 data in the United States.


Global Marketing Insights, Inc. Performs Sales and Marketing Services For ASRC Management Services IRS Data Distribution Agreement

Greenbelt, Maryland, USA, 30 January 2008 ­–Global Marketing Insights has been retained by ASRC Management Services (ASRC MS) to provide sales and marketing services for their exclusive distribution of Resourcesat-1 and Cartosat-1 data in the United States. Tim Lewis, President, ASRC MS stated, “Based on our successful history with Global Marketing Insights, Inc. in many of our Remote Sensing and Earth Observation programs at ASRC MS and based on Global Marketing Insights, Inc. long sales and marketing history with ANTRIX and EOTec it is a natural fit to add them to our team in the sales and marketing role.”

Under the terms of a three-year agreement with ANTRIX Corporation Ltd. and EOTec, ASRC Management Services (MS) will have the exclusive distribution rights in the US to distribute satellite imagery collected by the Resourcesat-1 and Cartosat-1 satellites. ASRC MS will also become the sole ground station partner for ANTRIX in the US to receive data collected over the US in near real-time. The new agreement marks the expansion of a successful 3-year cooperative relationship which started in 2004 when ASRC MS began supporting the use and integration of imagery from Resourcesat-1 within the US Department of Agriculture’s Office of Global Analysis, Foreign Agricultural Services, the International Production Assessment Division. The Indian constellation of Earth Observation satellites is marketed through ANTRIX Corporation Ltd., the commercial arm of the Indian Space Research Organization (ISRO). Earth Observation Technologies LLC (EOTec) is the managing agent for ANTRIX Corporation Ltd.

Resourcesat-1 (IRS-P6) was successfully launched on October 17, 2003 with a planned mission life of five to seven years. The satellite carries three multi-spectral cameras similar to those of earlier IRS satellites but with vastly improved spatial resolutions. The Linear Imaging Self Scanner (LISS-IV) camera collects high resolution imagery in three spectral bands in the visible and Near Infrared Region (VNIR) with 5.8 metre spatial resolution. The LISS-III sensor collects medium resolution data in three spectral bands in VNIR and one in Short Wave Infrared (SWIR) band with 23.5 metre spatial resolution. The AWiFS sensor, which was primarily designed for agricultural applications and earth resources management, provides broad area and 5 day repeat coverage with three spectral bands in VNIR and one band in SWIR with 56 metre spatial resolution. Cartosat-1 (IRS-P5) was successfully launched into a sun synchronous orbit on May 5, 2005 by India’s PSLV-C6 rocket and has a planned mission life of five to seven years.

Cartosat-1 continues the long heritage of IRS remote sensing satellites with enhanced data quality delivered by two panchromatic (black and white) cameras for 2.5 meter resolution stereo viewing of wide swath acquisitions (54 km swath). Cartosat-1 and Resourcesat-1 data are acquired by a world-wide network of ground receiving stations.

Dr. Shawana P. Johnson, President of Global Marketing Insights, Inc. stated, “We are delighted to have been selected by ASRC MS to further expand the product portfolio and offerings of ANTRIX Corporation Ltd. and their managing agent EOTec to the US remote sensing user market. This is just the first step in the US markets planned growth for the Indian Remote Sensing Constellation.”

With its experienced team of experts in the geospatial industry, Global Marketing Insights, Inc. will be conducting a series of targeted events such as conferences, seminars and personal sales calls as well as developing the marketing material. Global Marketing Insights, Inc. will promote this data to the Government and Commercial Marketplace.

The Resourcesat-1 and Cartosat-1 data combines the full component of spectral bands, global coverage, and short repeat cycles at the lowest cost. For ordering information and questions concerning future missions please contact: Customer Support ASRC Management Services TOLL FREE: 877.480.6255 PH: 703.480.6255 FX: 703.450.9570 IRS Mission Questions & Ordering Information: sherryloy@globalinsights.com ASRC MS Data Program Manager: ed.kunz@asrcms.com 

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