New Data in ArcGIS Business Analyst 9.2 Improves the Accuracy of Marketing Analyses
“This is a major data update from previous versions of ArcGIS Business Analyst,” says Mark Berry, ArcGIS Business Analyst product manager, ESRI. “It includes new developments in data sources, methods, and the measurement of continuing population changes in the Gulf Coast communities after the 2005 hurricane season.”
The 2007 data updates to ArcGIS Business Analyst 9.2 include:
ArcGIS Business Analyst is well known as an effective solution for site selection; however, organizations have also realized the benefit of leveraging the product’s rich demographic and consumer spending datasets with their own data for targeted marketing and decision making. This new data release takes data-driven analysis to the next level giving organizations the latest data to profile customers and constituents, find similar segments, craft marketing messages, and support analysis for market expansion.
While the solution ships today to new users with the 2007/2012 data update; existing ArcGIS Business Analyst users current on maintenance will automatically receive the data update.
For more information about ArcGIS Business Analyst, visit www.esri.com/ba or call 1-800-447-9778.
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