Products

New Data in ArcGIS Business Analyst 9.2 Improves the Accuracy of Marketing Analyses

August 15, 2007
/ Print / Reprints /
ShareMore
/ Text Size+

Redlands, California-ESRI’s ArcGIS Business Analyst desktop software now includes ESRI’s 2007/2012 demographic data update and segmentation, business, and shopping center data. This data update, available today, is the most current and accurate information about the U.S. population. The software innovations delivered at the 9.2 release, coupled with this update to the industry’s best datasets, create the optimal business analysis solution that is ArcGIS Business Analyst.

“This is a major data update from previous versions of ArcGIS Business Analyst,” says Mark Berry, ArcGIS Business Analyst product manager, ESRI. “It includes new developments in data sources, methods, and the measurement of continuing population changes in the Gulf Coast communities after the 2005 hurricane season.”

The 2007 data updates to ArcGIS Business Analyst 9.2 include:

  • ESRI’s 2007/2012 demographic data estimates and projections
  • Segmentation data from Community Tapestry down to the census tract level
  • Business data for approximately 12 million U.S. businesses from infoUSA (vintage January 2007)
  • Shopping center data for 4,200 major U.S. shopping centers from Directory of Major Malls (vintage January 2007)

    ArcGIS Business Analyst is well known as an effective solution for site selection; however, organizations have also realized the benefit of leveraging the product’s rich demographic and consumer spending datasets with their own data for targeted marketing and decision making. This new data release takes data-driven analysis to the next level giving organizations the latest data to profile customers and constituents, find similar segments, craft marketing messages, and support analysis for market expansion.

    While the solution ships today to new users with the 2007/2012 data update; existing ArcGIS Business Analyst users current on maintenance will automatically receive the data update.

    For more information about ArcGIS Business Analyst, visit www.esri.com/ba or call 1-800-447-9778.

    About ESRI

    Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.

  • Did you enjoy this article? Click here to subscribe to POB

    You must login or register in order to post a comment.

    Multimedia

    Videos

    Image Galleries

    HxGN Live

    More than 3,500 attendees from more than 70 countries attended HxGN Live, the annual Hexagon AB user conference, at the MGM Grand Hotel & Casino in Las Vegas on June 3-6. About 450 keynotes and panel discussions were held, and several companies from around the world exhibited their geospatial products. Here are a few snapshots from the event.

    POB

    POB September 2014

    2014 September

    In this September 2014 issue of POB, we take a look at a book that reveals how a rare-map dealer made millions stealing ancient maps. Also, discover the secrets of a 21st-century surveyor and how technology enables small surveying businesses to ease growing pains and maximize their potential.

    Table Of Contents Subscribe

    Webinars

    How many webinars have you participated in over the past 12 months?
    View Results Poll Archive

    Point of Beginning Store

    M:\General Shared\__AEC Store Katie Z\AEC Store\Images\POB\epubsite\Statues-pic-large.gif
    Surveyor Statues

    The perfect gift or award for any special occasion.

    More Products

    Clear Seas Research

    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

    Geo Locator

    Buyers Guide

    The #1 buyers' guide for land surveyors and geomatics professionals. Search listings for software and equipment manufacturers, equipment dealers and professional services. CLICK HERE to view GeoLocator.

    STAY CONNECTED

    Facebook logo Twitter logo  LinkedIn logo  YouTube logoRPLS small logo

    Google +