Marketing firm Cary and Associates now offers the Product Management Lifecycle Process for businesses in need of assistance in managing geotechnology products. The Product Management Lifecycle Process serves as the foundation for identifying and building profitable customer-focused products. Templates are available to guide the product management process and ensure all key business and technical issues are addressed, of value for both young firms and well-established firms. Product management seminars and workshops are available; in addition, Cary offers on-site product management team building to firms that want to customize the discipline of product lifecycle management to their organization and coach their team on the process. (Cary and Associates, Longmont, Colo.)
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