Latest Headlines

ERDAS Rolls Out EnCyc

Customers to receive immediate customized information.

ERDAS, Atlanta, Ga., announced that its sales force now has access to a revolutionary sales tool that helps them customize information about geographic imaging solutions for current and new customers.

“The new ERDAS Marketing Encyclopedia changes the way ERDAS provides timely information to our customers,” said Richard McKay, director of sales and marketing for ERDAS. “Instead of waiting days for collateral to be mailed to them or even minutes to receive the information by fax, the customer can instantly access an entire package of information that has been customized to focus on their specific industry needs.”

The Marketing Encyclopedia, or EnCyc, allows the sales person to digitally distribute any collateral from ERDAS’ database such as brochures, press releases, power points, white papers or movies. The information is sent to the customer via E-mail with a link to a customized ERDAS Web page that contains the information sought.

“The beauty of giving customers instant access to information they want is that our sales people can walk them through the information, answer any questions immediately and send additional information if needed.

An additional benefit of customizing the digital collateral for each individual customer is that the tool can allow customers to see how others in their industry via article reprints and case studies are using ERDAS’ affordable and easy-to-use software.

For more information about ERDAS’ geographic imaging products and services, visit

Did you enjoy this article? Click here to subscribe to POB.

You must login or register in order to post a comment.



Image Galleries

HxGN Live

More than 3,500 attendees from more than 70 countries attended HxGN Live, the annual Hexagon AB user conference, at the MGM Grand Hotel & Casino in Las Vegas on June 3-6. About 450 keynotes and panel discussions were held, and several companies from around the world exhibited their geospatial products. Here are a few snapshots from the event.


POB April 2015 Cover

2015 April

In this April 2015 issue of POB, we explore how AVEVA solutions and laser scanning gave international contractor Ariosh some real competitive advantages in challenging oil and gas revamp projects.

Table Of Contents Subscribe


Surveyors, with the weather finally starting to improve everywhere, are you thinking about the long days to come? This summer, you are going to …
View Results Poll Archive

Point of Beginning Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\POB\epubsite\Statues-pic-large.gif

The perfect gift or award for any special occasion.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo Twitter logo  LinkedIn logo  YouTube logoRPLS small logo

Google +

Geo Locator

Buyers Guide

The #1 buyers' guide for land surveyors and geomatics professionals. Search listings for software and equipment manufacturers, equipment dealers and professional services. CLICK HERE to view GeoLocator.