Latest Headlines

Templates Now Available to Assist Geotechnology Product Management

October 10, 2006
/ Print / Reprints /
ShareMore
/ Text Size+

Longmont, Colo., 10 October 2006 -- Firms in need of assistance in managing geotechnology products and services can now obtain planning document templates from marketing firm Cary and Associates. The Product Management Lifecycle Process serves as the foundation for identifying and building profitable customer-focused products and services. These templates include instructions and examples for carrying out the various steps in an organized and logical manner; they guide the product management process and ensure all key business and technical issues are addressed. The discipline outlined in this process has value for both young firms and well-established firms and can easily be customized to fit any organization's needs.

The package consists of three document templates. The first, Product Concept and Strategy, guides the definition of a high-level product concept and how it ties to corporate strategy, the market, and customers. The second template, Business Case, provides instructions on the steps one must take to refine the product concept and strategy. The third, Marketing Requirements, details exactly what the product will do from the customer perspective.

The Product Management Lifecycle Process benefits companies adhering to it by assuring their products and services deliver value that customers want to buy. Please visit www.caryandassociates.com to see detailed descriptions of the templates. The complete package retails for $329. As a special introductory offer, customers who purchase before the end of 2006 will pay only $249.

Cary and Associates is able to offer these product planning templates through its alliance with product management consultant Ron Elsis.

Company president Tina Cary said, "Ron's extensive product management experience at such firms as DigitalGlobe, Motorola, Space Imaging and GeoSystems (which we now know as MapQuest) means that he knows the value of this process to companies small and large. His focus and ability to effectively communicate the product management discipline provides clear product direction and strategy for our clients."

About Cary and Associates

Cary and Associates, a marketing firm serving the geotechnology industry, offers a full spectrum of market research, planning, implementation and product management services. Now in its ninth year in business, the firm has carved a niche as a specialist in helping companies around the world market geotechnology products and services.

Did you enjoy this article? Click here to subscribe to POB

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

HxGN Live

More than 3,500 attendees from more than 70 countries attended HxGN Live, the annual Hexagon AB user conference, at the MGM Grand Hotel & Casino in Las Vegas on June 3-6. About 450 keynotes and panel discussions were held, and several companies from around the world exhibited their geospatial products. Here are a few snapshots from the event.

POB

POB August 2014

2014 August

In the August 2014 issue, POB explores how John McAslan + Partners used 3D modeling to facilitate the update design of King's Cross Station. Also, read how keeping workers safe on a rocky, steeply sloped mountainside requires precise, reliable monitoring.

Table Of Contents Subscribe

Surveying Career

Would you recommend surveying as a career to a current college student?
View Results Poll Archive

Point of Beginning Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\POB\epubsite\Statues-pic-large.gif
Surveyor Statues

The perfect gift or award for any special occasion.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Geo Locator

Buyers Guide

The #1 buyers' guide for land surveyors and geomatics professionals. Search listings for software and equipment manufacturers, equipment dealers and professional services. CLICK HERE to view GeoLocator.

STAY CONNECTED

Facebook logo Twitter logo  LinkedIn logo  YouTube logoRPLS small logo

Google +