The Blue Book Announces New Joint Marketing Agreement with McGraw-Hill Construction 07.28.2003
The Blue Book of Building and Construction and McGraw-Hill Construction, part of The McGraw-Hill Companies (NYSE:MHP), have entered into a joint marketing agreement that will enable The Blue Book to deliver McGraw-Hill Construction Dodge project leads to its customers both online and via fax.
McGraw-Hill Construction Dodge, is the leading provider of project related information and intelligence to the construction industry in North America through an active database of more than 600,000 projects, more than 60,000 digitized plans and specifications, as well as market forecasts, analyses and trends. This collaborative effort and shared commitment between two of the most respected names in the industry will provide Blue Book customers with targeted project information available for locating and bidding prime job opportunities.
"Though project leads are just one component of a Blue Book Marketing Program, the addition of the Dodge information to our growing BidScope system greatly enhances our current product offering to our customers," said James O’Malley, President and Publisher of The Blue Book. "Our association with Dodge dates back many years, as evidenced by the front covers of our earlier print editions. Now, the Dodge project leads represent the utmost value-added for our customers and we’re confident this will contribute to the effectiveness of their programs."
"We are pleased to work with The Blue Book, a best-in-class organization that has served the construction community with quality products and services for more than 90 years. Our agreement will enable us to extend our reach to many contracting firms who may not have had an opportunity to use our products and services in the past," said Norbert W. Young, President, McGraw-Hill Construction.
For more information on The Blue Book / McGraw-Hill Construction joint marketing agreement, please contact Pat O’Donnell, Marketing Communications Specialist at 800-431-2584, ext. 405 or email firstname.lastname@example.org.