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QuickTopics eBooks Simplify Fundamentals of Financial Statements 01.28.2003

January 28, 2003
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Interactive eBooks use real world examples from Lennar Industries and Amazon.com to present financial concepts in condensed, easy to read format.

Ballantine & Company Inc. released the first two QuickTopics eBooks in its Finance Series Understanding Financial Statements. The eBooks are written for nonfinancial professionals who need a quick and easy way to understand the fundamentals of financial management. Each QuickTopics is a short eBook that provides interactive, compact and easy to read information on a key business topic.

Understanding Financial Statements: Building to Sell uses real world construction industry examples from Lennar Industries, the dominant homebuilder in the United States. Readers can see how Lennar continues to grow and profit in the housing market, how Lennar develops land, partners with homebuilders, and manages cash flow while keeping its housing inventory risk under control. By understanding the financial statements of a major homebuilder, contractors can understand how construction companies in general manage their business and keep cash flow positive.

Using examples from Amazon.com, Understanding Financial Statements: Testing the Internet Mirage explains key financial concepts to retailers. Readers can learn how to interpret financial statements while they see how Amazon has used some of the basic rules of retailing, as well as barter deals and goodwill, to grow the company. The QuickTopics(R) eBook helps readers understand the economics and recent financial statements of Amazon.com and the dynamics of the retailing industry.

Both eBooks can be updated annually through a free download from Ballantine & Company so that the content stays relevant and up-to-date, making them excellent reference tools.

All QuickTopics eBooks include:

  • An interactive model that allows readers to see how changes in certain financial figures affect financial statements
  • A WebGuide with a list of links to current, industry-standard web sites to enhance what the reader has already learned in the eBook
  • An easy order bibliography that links to Amazon.com so readers can order source books listed in the bibliography to learn more about a topic
  • A link to Ask the Expert, an on-line knowledge base that includes frequently asked questions by topic, and the option to email questions to the author

In addition to adding other industries to the Understanding Financial Statements series, Ballantine is developing QuickTopics eBooks focused on marketing and project management topics.

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