Latest Headlines

INTERGEO 2005 in Düsseldorf Crosses Borders into New Territory

October 14, 2005
/ Print / Reprints /
ShareMore
/ Text Size+
Visited by over 16,000 professionals, including some 1600 congress participants, INTERGEO 2005 built seamlessly upon last year's attendance record. Now in its eleventh year, the world's largest congress and trade fair for geodesics, geographical information and land management was a huge success thanks to its 515 exhibitors from 24 countries.

Olaf Freier, CEO of HINTE GmbH, summarized the event by saying, "This year's INTERGEO lasted for three entire days, for the first time we had over 500 exhibitors, and we grew the amount of exhibition space significantly-by 10 percent. The incredibly positive feedback we received about these changes shows that INTERGEO crossed borders into new territory in a very big way."

Visitors to INTERGEO were once again treated to an extensive overview of standards, trends and innovation in the fields of geodesics, geographical information and land management-all spread out over a total of roughly 25,000 square meters. Its blend of congress, forums and trade fair is unique throughout the world and generates a positive response, which once again extended well beyond Germany's borders.

The geographical information segment of the fair and congress continued to see the heaviest growth, most notably in the areas of municipal economy, energy supply technology and telecommunications. Those attending the event were especially interested in the newest technologies for acquiring basic geographical data. In addition to technical developments and innovative new products, cross-border projects also acted as cornerstones of success for this year's event.

The first geomarketing forum launched successfully
The premiere of the geomarketing forum was a complete success. Claudia Feix, forum moderator and Head of IVU's Information Logistics Division, summarized the forum with the words, "The feedback from speakers, forum visitors and participants in the panel discussions has been very positive." Ms. Feix has been playing a significant role in one of the first and largest geomarketing projects (Deutsche Post AG) since 1998. "The panel discussion in particular demonstrated that the segments of the geographical industry involved, such as GIS manufacturers, marketing research institutes and IT service providers, will have to take a significantly broader, more networked approach to this complex topic. Strengthening cooperative efforts and the exchange of information will allow us to propose more attractive solutions for companies and to make full use of the potential in this discipline." As the event continues to develop, geomarketing will be integrated into the INTERGEO concept to meet the demands of the market.

Helping attendees find their way
The "CityGuide Mobile Pedestrian Guidance System," a pilot project sponsored by INTERGEO and Webnologic Internet Systems of Koblenz, Germany, will go down in the annals as a huge success. Over the course of three days, attendees used cell phones and PDAs to request around 1000 routes. According to CEO Markus Heitzer, demand at his company's trade fair exhibit was overwhelming. Particularly worth noting is the fact that many in attendance from other countries were very interested in this system. The project is slated for expansion at INTERGEO 2006 in Munich, where besides being able to locate specific trade fair exhibits, visitors will also be able to find their way to a variety of forums, meetings and lectures.

Focusing on our guests
The second pilot project, which saw a new INTERGEO service brought to the forefront, also crossed borders into new territory: some 1500 attendees were given RFID tickets in advance and could experience first hand the many advantages of early registration. The intent is to strengthen the contact between attendees, exhibitors and the sponsor, thereby tailoring congress and trade fair offerings more specifically to the needs of interest groups.

Concept borne out, exhibitor goals met
Over 85 percent of exhibitors indicated that they had again achieved their goals at the INTERGEO 2005 trade fair. Exhibiting companies ranked participation in the trade fair among their absolute highest marketing priorities. The technical quality of the discourse received excellent marks across the board. Companies and institutions are increasingly using INTERGEO as a tool for establishing partnerships and joint ventures and for generating and strengthening business contacts. Vexcel Imaging GmbH, for instance, sold a large-format aerial camera to Geofoto, a Croatian company exhibiting at INTERGEO for the first time, for approximately EUR 550,000. When signing the contract at their exhibit in Hall 3, Vexcel CEO Franz Leberl made the following promise to Zvonko Biljecki, CEO and President of Geofoto: "We'll deliver the camera by the end of the year!" Over 90 percent of this year's exhibitors intend to present again at INTERGEO 2006, to be held October 10 through 12 in Munich-an impressive testimony to INTERGEO's continual success. The 23rd FIG world congress will also be taking place in Munich at the same time as next year's INTERGEO.

Source: HINTE GmbH, Oct. 12, 2005

Links

Did you enjoy this article? Click here to subscribe to POB

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

HxGN Live

More than 3,500 attendees from more than 70 countries attended HxGN Live, the annual Hexagon AB user conference, at the MGM Grand Hotel & Casino in Las Vegas on June 3-6. About 450 keynotes and panel discussions were held, and several companies from around the world exhibited their geospatial products. Here are a few snapshots from the event.

POB

POB December 2014 Cover

2014 December

In this December 2014 issue of POB, we celebrate our 40th year, and take a look at how we began. Also, see how an innovative approach helped a surveying firm provide fast and accurate volume reporting for the aggregates industry.

Table Of Contents Subscribe

POB POLL: WINTER SEASON

Surveyors, during the winter season, does your firm?
View Results Poll Archive

Point of Beginning Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\POB\epubsite\Statues-pic-large.gif
Surveyor Statues

The perfect gift or award for any special occasion.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook logo Twitter logo  LinkedIn logo  YouTube logoRPLS small logo

Google +

Geo Locator

Buyers Guide

The #1 buyers' guide for land surveyors and geomatics professionals. Search listings for software and equipment manufacturers, equipment dealers and professional services. CLICK HERE to view GeoLocator.