INTERGEO 2005 in DÃ¼sseldorf Crosses Borders into New Territory
Olaf Freier, CEO of HINTE GmbH, summarized the event by saying, "This year's INTERGEO lasted for three entire days, for the first time we had over 500 exhibitors, and we grew the amount of exhibition space significantly-by 10 percent. The incredibly positive feedback we received about these changes shows that INTERGEO crossed borders into new territory in a very big way."
Visitors to INTERGEO were once again treated to an extensive overview of standards, trends and innovation in the fields of geodesics, geographical information and land management-all spread out over a total of roughly 25,000 square meters. Its blend of congress, forums and trade fair is unique throughout the world and generates a positive response, which once again extended well beyond Germany's borders.
The geographical information segment of the fair and congress continued to see the heaviest growth, most notably in the areas of municipal economy, energy supply technology and telecommunications. Those attending the event were especially interested in the newest technologies for acquiring basic geographical data. In addition to technical developments and innovative new products, cross-border projects also acted as cornerstones of success for this year's event.
The first geomarketing forum launched successfully
The premiere of the geomarketing forum was a complete success. Claudia Feix, forum moderator and Head of IVU's Information Logistics Division, summarized the forum with the words, "The feedback from speakers, forum visitors and participants in the panel discussions has been very positive." Ms. Feix has been playing a significant role in one of the first and largest geomarketing projects (Deutsche Post AG) since 1998. "The panel discussion in particular demonstrated that the segments of the geographical industry involved, such as GIS manufacturers, marketing research institutes and IT service providers, will have to take a significantly broader, more networked approach to this complex topic. Strengthening cooperative efforts and the exchange of information will allow us to propose more attractive solutions for companies and to make full use of the potential in this discipline." As the event continues to develop, geomarketing will be integrated into the INTERGEO concept to meet the demands of the market.
Helping attendees find their way
The "CityGuide Mobile Pedestrian Guidance System," a pilot project sponsored by INTERGEO and Webnologic Internet Systems of Koblenz, Germany, will go down in the annals as a huge success. Over the course of three days, attendees used cell phones and PDAs to request around 1000 routes. According to CEO Markus Heitzer, demand at his company's trade fair exhibit was overwhelming. Particularly worth noting is the fact that many in attendance from other countries were very interested in this system. The project is slated for expansion at INTERGEO 2006 in Munich, where besides being able to locate specific trade fair exhibits, visitors will also be able to find their way to a variety of forums, meetings and lectures.
Focusing on our guests
The second pilot project, which saw a new INTERGEO service brought to the forefront, also crossed borders into new territory: some 1500 attendees were given RFID tickets in advance and could experience first hand the many advantages of early registration. The intent is to strengthen the contact between attendees, exhibitors and the sponsor, thereby tailoring congress and trade fair offerings more specifically to the needs of interest groups.
Concept borne out, exhibitor goals met
Over 85 percent of exhibitors indicated that they had again achieved their goals at the INTERGEO 2005 trade fair. Exhibiting companies ranked participation in the trade fair among their absolute highest marketing priorities. The technical quality of the discourse received excellent marks across the board. Companies and institutions are increasingly using INTERGEO as a tool for establishing partnerships and joint ventures and for generating and strengthening business contacts. Vexcel Imaging GmbH, for instance, sold a large-format aerial camera to Geofoto, a Croatian company exhibiting at INTERGEO for the first time, for approximately EUR 550,000. When signing the contract at their exhibit in Hall 3, Vexcel CEO Franz Leberl made the following promise to Zvonko Biljecki, CEO and President of Geofoto: "We'll deliver the camera by the end of the year!" Over 90 percent of this year's exhibitors intend to present again at INTERGEO 2006, to be held October 10 through 12 in Munich-an impressive testimony to INTERGEO's continual success. The 23rd FIG world congress will also be taking place in Munich at the same time as next year's INTERGEO.
Source: HINTE GmbH, Oct. 12, 2005